A New Collaborative Effort From Nixon Arises As A Limited-Edition Rolling Stones Capsule Collection
Nixon, the lifestyle accessory brand of choice for many including creatives, athletes, and free-thinkers, began in 1988 by co-founders Chad
Nixon, the lifestyle accessory brand of choice for many including creatives, athletes, and free-thinkers, began in 1988 by co-founders Chad DiNenna and Andy Laats. What started as a boutique line of watches in Encinitas, California, exclusively sold at board sports and fashion retailers, has become a latitude of watches, bags, leather goods, and accessories sold worldwide. Their design team is what they label their “secret sauce” to breaking the mold of traditional blueprints. Together, they create innovative products that withhold both practicality and style.
Nixon has collaborated with some of the world’s most influential household names including Mickey Mouse and Star Wars. They have also collaborated with major iconic musical talents like Grateful Dead, Metallica, The Beastie Boys’ Ringo Starr, and more. And, on August 30th DiNenna and Laats will be adding another to their list, the Rolling Stones.
Nixon x Rolling Stones
The eco-friendly watch brand has partnered up with Bravado, the leading global provider of consumer, lifestyle, and branding services to recording artists and entertainment brands around the world, to put the most recognizable logo in rock ‘n’ roll on your wrist. In celebration of the band’s 60th anniversary, they decided on a two-part collection, one that will release at the end of this month and another that will be available later in 2022.
According to the press release, here’s what you can expect:
The Rolling Stones Primacy ($1,600)
The Rolling Stones Primacy weaves together aesthetic rock-and-roll artistry for a tastefully distinguished wristwatch. Elegantly molded hands rotate around the woven Tongue logo and bluesy date window, locking in golden fusion with the orbiting indices. Japanese-made, mechanical automatic three-hand with sweeping seconds and a custom engraved rotor ensure precise timekeeping. Its brushed five-link, 20mm stainless-steel band, and custom, solid stainless-steel deployment clasp provides multi-point flexibility for superior comfort and security. Anti-glare sapphire crystal, scratch-resistant coating, and 10 ATM / 100m water rating ensure this frontman will have a long and extraordinary life. Only 250 of this visually tactile timepiece will be produced.
The Rolling Stones 51-30 ($550)
The oversized 51-30 plays it loud no matter what time it is. The neon sign font, classic Tongue logo, and a rock 'n' roll subdial harken back to the Stones' early London club shows.
The crown and pushers are located on the 9 o'clock side of the case instead of 3 o'clock to prevent "wrist bite" during active use. Four-hand quartz with a rock 'n' roll subdial provides an analog countdown to when the show starts. Named after the face size (51mm) and water rating (30 ATM), the 51-30 is the OG oversized watch that birthed a whole style movement. Equal parts ultimate statement and waterman functionality capable of surviving any rugged scene.
The Rolling Stones Time Teller ($175)
Available in two distinct treatments to celebrate the legacy of The Rolling Stones, this icon of Nixon heritage is always down to jam. The all-gold version of The Rolling Stones Time Teller plays heavy with the classic Tongue on an all-gold face with tonal gold indices and hands.
For those looking for something a bit brasher, the all-red version features the Spiked Tongue logo first made famous on t-shirts for the Voodoo Lounge tour. A classic silhouette with a modern spin, it is sized perfectly for any wrist and features a 10 ATM / 100m water rating so it can hold up to both stage dives or dives into a backyard pool.
The Rolling Stones Staple ($175)
A rock-and-roll identity slams into modern consciousness for this standout digital. The bright yellow case artwork is inspired by the Voodoo Lounge album, offset by a black performance band that features Nixon and The Rolling Stones iconography. Constructed from Nixon's Other People's Plastic material made from ocean plastic, The Rolling Stones Staple blends rock aesthetic with new-age consciousness. Its razor-thin profile, customizable display, and performance-driven band make it easy to wear from the opening act through the encore. A digital coinflip feature helps the indecisive make tough decisions.
Replacement Bands ($40-$50)
Add some customized flair to your favorite timepiece. Two Rolling Stones 20mm Recycled NATO Bands ($40) are a part of this collection, incorporating The Rolling Stones' signature or the Tattoo You album on one-piece straps that are quick-drying and durable. The 23mm FKM Rubber Band is soft to the touch, features quick-release spring bars for easy changing, and stands out with a pattern inspired by the Voodoo Lounge album's artwork.
The first installment of this capsule collection will be available online and at select Nixon retailers worldwide.