Another Wing: DJ Khaled + Reef Create ‘Biggest Restaurant Launch Ever’
DJ Khaled and Reef have teamed up to bring a new restaurant to the world, and they’re doing it in
DJ Khaled and Reef have teamed up to bring a new restaurant to the world, and they’re doing it in a big way. The biggest way in history, in fact! The award-winning DJ and urban design team from Reef have created an exciting new restaurant brand and they’re bringing with it a launch for the record books. So what’s all the buzz about? CELEB takes a look at Another Wing and why the launch is such a big deal.
Another Wing says they’re not just another wing brand, “we the best.” “In a world full of choices, there’s one wing that stands out above the rest: Another Wing, a wing brand from DJ Khaled in collaboration with REEF. Serving saucy, crispy wings in eight fire flavors, Another Wing delivers chicken wing excellence straight to your door. Because the answer is always Another Wing.”
The restaurant offers a number of delectable, creative flavors for customers to choose from, all with the stamp of approval of DJ Khaled – whose real name is Khaled Mohamed Khaled. The Another Wing team shares this statement on what to look for on the menu as you browse for the perfect wing experience; “Another Wing’s menu features bone-in and boneless wings in seven signature flavors including Un Un Un Believable Buffalo, Don’t Quit Nashville Hot, You Loyal! Lemon Pepper, Honey! Honey! Hot Honey Siracha, and our signature They Don’t Want You To Win TRUFFALO, made with a luxurious combination of black truffles, parmesan, and buffalo sauce. Khaled fans can complement their wings with sides such as Spicy Togerashi Fries, Jalapeno Cheese Fries, Truffle Parm Fries, Onion Rings, or finish with indulgent fresh baked Chocolate Chip Cookies. Customers can order a-la-cart or choose from combos like the All I Do is Wing or Major Key Meal, epic 10 or 24 piece feasts with two sauce flavors, sides, drinks, and dessert.” And here’s what makes it extra-big: the restaurant has 150 locations in 18 states and across 3 continents.
Biggest Restaurant Launch Ever
And those locations? They’re opening today, simultaneously. For the first time in history, a launch of this size will be happening around the world to celebrate the Another Wing dynasty coming to life. DJ Khaled shared in a statement, “Everything I do is big. My team and I are focused on launching new partnerships, new ideas and spreading love to my fans all around the world. Partnering with REEF for this launch is another new exciting venture which allows me to introduce some amazing wings, to everyone, everywhere.”
The launch kicks off with online ordering November 11th. “Another Wing is the result of DJ Khaled’s legendary creativity colliding with REEF’s best in class kitchens platform, the fastest-growing restaurant business in the world,” said Alan Philips, REEF’s Chief Creative Officer. “By launching on three continents and 165 locations at the same time, REEF is sharing with the world how brands can use our platform to scale with unprecedented speed and minimal capital investment. At REEF we are truly connecting the world to your block.”
The logistics of what it’s taken to get every single location prepared and ready to open simultaneously is mind-boggling, but they’re ready to go. Visit the website to browse the menu and place your order. Deliveries will be made in partnership with DoorDash, UberEats, GrubHub, Postmates, Skip the Dishes, deliveroo, and Careem.
It’s true, Khaled does everything in a big way. Known for his outgoing larger-than-life personality, the world famous DJ has always had a flair for the ostentatious. Born on November 26, 1975, in New Orleans, LA, Khaled has always been surrounded by music. To break into the industry as a young adult, Khaled began working in record stores, helpoing mega-stars like Lil Wayne and Birdman before they were famous.
In 2006, Khaled launched his debut album, Listennn…The Album. It peaked at number 12 on the Billboard 200, and his next album was equally well-received. Known for successful collaborations and even more successful business moves, Khaled launched his own record label as We the Best Music Group before becoming president of Def Jam South in 2009.
A best-selling author, collaborative genius, business guru and wildly successful artist in his own right, Khaled always seems to know exactly what people want and how to deliver it. This newest venture is sure to be another success in the books for the world-beloved DJ, who knows a thing or two about delicious wings. With a NOLA past and a knack for being the best, Khaled’s Another Wing should be the next order on everyone’s list. Online ordering is open now.