Austin Butler Poses as the New Face of YSL Fragrance ‘MYSLF’

YSL Beauty announces Austin Butler as the global Ambassador of its new fragrance MYSLF, a contemporary vision of masculinity. YSL

Victoria Liotta

Aug 8, 2023

YSL Beauty announces Austin Butler as the global Ambassador of its new fragrance MYSLF, a contemporary vision of masculinity.

YSL Beauty announces Austin Butler as the global Ambassador of its new fragrance MYSLF, a contemporary vision of masculinity. One of the most acclaimed actors of his generation, the American rising star has already collaborated with some of the most prestigious directors — Quentin Tarantino, Baz Luhrmann, Jim Jarmusch, and now Jeff Nichols and Denis Villeneuve for the upcoming Bikeriders and Dune: Part Two respectively.

His outstanding performance in the Academy Award nominated film Elvis has showed his unique capacity to portray a complex, compelling character – both as a man and as a legend. His three years of hard work were recognized with an Academy Award nomination, in addition to a Golden Globe and a BAFTA win for Best Actor.

Austin fully embraces all the different facets he is. Sensitive and authentic. Confident but approachable. Effortless but complex. No one could embody the new MYSLF fragrance more genuinely. No one could be a more compelling voice for YSL Beauty’s statement of modern masculinity. “In seeking out a figure to embody YSL Beauty’s vision of the new masculinity, there could have been no better choice for us than Austin Butler. Both as an artist and as a human being, he embodies the values expressed by our brand through MYSLF, a modern representation of what it means to be a man—embracing his many facets. Owning up to his individuality, generously, unapologetically. This is why we are proud to welcome Austin Butler as the newest YSL Beauty’s fragrance Ambassador.”