It’s time to get back to the things that we like, and we don’t have to be limited by genre—that’s the message behind the upcoming Blended Festival. Created with Millennials in mind, but offering something for everyone, Blended is seamlessly mixing music from several genres with a food and fine wine event. Coming to the music hub of Nashville late this summer, and then Austin and San Diego, Blended is the eagerly-awaited return to celebration and entertainment that folks from all over are longing for. CELEB spoke with two of Blended’s top minds, gathering exclusive insight into the festival’s heart and soul.
Blended Nashville Offers a Unique Music Mix
People who attend music festivals don’t usually live for just one kind of music—but sometimes you only get one. Blended Festival changes that—mixing the unlikely trio of pop, EDM and country. With household names set to take the stage first in Nashville, music lovers will find something for every taste. The same variety and celebration of genres will then move on to Austin and San Diego.
Festival organizer and Director of Blended Events Kalika Moquin shares insights with CELEB on what people can expect; “Everyone’s asking about the lineup. And for Blended, the lineup is a collective mix of all genres of music,” she says. “We have EDM bookings. We have country bookings, and we have pop bookings right now. Plus, open format DJs. No matter what you prefer, there will be something that you’ll definitely enjoy at the festival.”
My Wine Society, A Wine App for Millennials
But music isn’t Blended’s only draw. The festival is doing more than blending genres—it’s blending a music festival with a food festival and wine festival. With the Millennial-focused app My Wine Society pulling the experience together, Blended will be a high-tech, low-stress, enjoyable experience for all.
Blended Director Kristy Rumsey explains what the My Wine Society app is and how it will fit in with the festival. “My Wine Society app is this platform for wine enthusiasts to interact with to get tips, enjoy different wineries and basically create a sense of community. And the way that it ties into Blended is you’re going to have this journey throughout the festival. Leading up to it, whoever has downloaded the app is going to find out who our headliner is first. We’ll do a push notification to your phone, ‘you heard it here first via the my wine society app!’
There are going to be a lot of perks leading up to the event. And then once you’re at Blended, you can have this really interactive journey. You’ll be able to stop by vendors and scan a QR code, and it’s all very personalized. People can also join chat rooms to find out who else is going to the festival, to meet festival goers before they actually get there.”
The official press release promises good food, excellent wine and tunes for every discerning ear; “the music talent, much like a good wine is perfectly blended.”
“Blended Fest, powered by the popular wine app for millennials, My Wine Society ‘MWS’ gives festival-goers a chance to socially interact, both prior to and during the festival. By downloading the MWS app, attendees can virtually meet other ticket holders, join wine-centric chat rooms, earn badges, be the first to know which artists are performing, as well as access complimentary drinks, tastings, merch giveaways and more. In addition to the app integration, Blended will be a completely cashless festival, directing all guests to pre-register their bands. A CLEAR health pass is also required for entry. For those who do not meet the requirements for CLEAR, rapid testing will be conducted on-site, only those with a negative result will be admitted entry to the grounds.
“We are aware of the cautionary steps that come with producing live events in today’s current climate, but people are ready for connection, and to go back to enjoying the things we love” adds Rumsey. ‘We are working closely with our venue partners and the city to adhere to all state and local guidelines. We remain optimistic that we have timed Blended fest to coincide with lesser restrictions and are prepared to take additional measures to host a safe event, so we can fully maximize the true festival experience we have all missed.’”
Blended Has Big Plans
The Nashville arm of the Blended Festival will kick off August 13, and last for two days. But they’re not stopping there—next the festival is headed to Austin for a September stop. And after Austin, Blended hits the West Coast for San Diego in October.
And for 2022—the festival’s planners want to expand to even more locations, having recently completed site visits in Florida, Arizona, and New York. CELEB can also be the first to reveal that Blended may be coming to Miami in November.
“‘We want to establish Blended as a traveling festival experience. Who doesn’t love great music, food, craft drinks, and wine?” says Moquin. “The Blended brand is modeled to thrive anywhere enthusiasts of all are, which in today’s world of encompassing an array of sensory experiences, we believe is every market. We also look forward to partnering with local food, beverage, and charitable outlets in each city, as well as artists, bands and DJs. While we are bringing in high-level talent, we also want to give an authentic, local feel, to each festival.”
“The Blended Festival is set to make its Music City debut in Nashville on August 13 and 14 then will head to Austin on September 10 and 11, before making its return to San Diego on October 15 and 16, where the inaugural event was held. This multi-location festival features household names from pop, country and EDM to perform. Early bird tickets are now on sale and can be purchased by visiting www.blendedfestival.com. Blended has two-day packages starting at only $125, with layaway plans available. Talent announcements will begin mid-April.”
And if you want the most out of your experience, you can upgrade to the Maxim VIP Village, featuring bottle service, hosted bar hours, celebrity DJs and more. But even for a daily ticket, you’ll find plenty to satiate your hunger and a variety of Instagrammable moments to share.
Good food, fine wine and great music? Sign us up!