Celeb: BTS and K-beauty: When Hot Trends Collide
Skincare just got a lot more delicious. Korean skin care company Amore Pacific has announced its collaboration with international sensation
Jen Avison Smith
Skincare just got a lot more delicious. Korean skin care company Amore Pacific has announced its collaboration with international sensation BTS and LANEIGE to produce the BTS | Amorepacific Lip Sleeping Mask Lip & Pop Edition Set.
See: NO MORE BTS IN GYMS? S KOREA BANS FAST-PACED MUSIC WORKOUTS
BTS: Korean Star Power
BTS, also known as “Bulletproof Boy Scouts” and the “Bangtan Boys,” is one of the most popular and successful Korean boy bands in the country’s history. The current members have received a staggering amount of awards and accolades. From Billboard and American Music Awards to official recognition from the Korean government for their global impact, the boys are recognized as ambassadors for Korea and its culture.
The Lip Masks
Three flavors make up the collection, sold in a bright sunshine-toned box printed with record player graphics. The canisters were fashioned after the album jackets, according to a recent press release, and are sold in .28-ounce jars for pint-sized collectible value.
Peach Iced Tea: This summer dream was brought on by “Permission To Dance,” one of BTS’s many chart-topping hits.
Sweet Candy: “Dynamite,” the song that took the world by storm, was the inspiration for this flavor. “Dynamite” is all about seizing the night and setting it ablaze with excitement and fun.
Butter: For a funky take on savory scents, “Butter” contains the aroma of buttered popcorn, with a touch of signature sweetness.
Ingredients include shea butter, coconut oil, vitamin C and murumuru butter, which is crafted from the seeds of a murumuru palm tree.The benefits from overnight application are said to leave lips feeling hydrated and nourished, and the makeup caters to normal, dry and combination skin.
The First Launch
This isn’t Amore Pacific’s first rodeo. The lip mask trifecta is their second collaboration with BTS, following the “Sweet Purple Dreams” feature in 2021. The drop showcased a Sweet Gummy Bear in a vibrant neon booth outside of SoFi Stadium in Los Angeles, California in 2021. Thousands of people got their Kbeauty fix and sampled signature products while waiting for the BTS | Permission to Dance Onstage – LA show.
The Lineage of LANEIGE
Lip sleeping masks are one of LANIEGE’s specialties. With the help of Walter the Water Drop — the advice-giving hydration teacher that guides shoppers through their skincare journeys — educates future customers on the benefits of the brand’s ingredients.
Other bestsellers from LANEIGE include the award-winning Water Sleeping Mask, a mix of squalane and hyaluronic acid to help several skin types, and the Radian-C cream bursting with citrus notes and hydrating properties. LANEIGE is owned by Amore Pacific Group and has locations in China, Singapore and Thailand.
What is Amore Pacific?
Korean skin care is famous for its gentle, soothing properties made with natural ingredients and unique fragrances. Green tea fields on Jeju Island are a crucial component in Amore Pacific skin care manufacturing. The combination of fertile volcanic soil and Jeju’s perfect climate results in perfectly-grown green tea plants that provide mineral-rich extractions, perfect for cutting-edge skincare.
Amore Pacific has a long lineage in the K-beauty industry, as one of the largest parent companies for brands such as:
Sulwhasoo: A deluxe skin care brand focused on holistic healing and treatments for healthy skin.
Mamonde: Mamonde taps into the healing power of flora and fauna to create delicate, natural products.
Innisfree: Another Jeju Island specialty, headquartered on gorgeous green tea farm acreage.
Etude House: This fun, bright line of tools and makeup has a nearly 40-year history of revolutionizing the Korean beauty industry.
Shop Other Korean Skincare Favorites
This is not an exhaustive list. The Amore Pacific Group oversees rampant brand creation and skincare revolution within its portfolio. The BTS Lip Sleeping Mask kit can be found at Sephora and Laniege.com.
For further shopping, check out these popular and unconventional products from popular :
Etude House Popping Bubble Tea Sleep Mask: This is one sleeping mask that might wake up the senses further. Be sure to pop the bubbles before adding them back into the green mask.
Dr. Jart Rubber Lover Face Masks: While a baby-shaped rubber mask might be shocking to look at from the jump, the results promise smoothing, firming and brightening results.
Tonymoly Panda Dream Eye Patches: These black eye rim masks may look panda-like, but these will diminish dark circles and leave the eyes looking brighter.