It’s 2021 and it seems like we should be able to have our vodka and eat it too. Well you can do just that with Cardi B and Starco Brands’ newest launch, Whipshots. A creative new approach to liquor-infused whipped cream, Whipshots are the tasty treat you didn’t know you needed to top your favorite holiday drinks and dishes. What exactly is a Whipshot? CELEB takes a look at the newest taste of 2021.
It’s vodka meets whipped cream, and if that isn’t the best thing of 2021 we don’t know what is. Developed by Starco Brands in partnership with Cardi B – whose real name is Belcalis Marlenis Almánzar – Whipshots are a vodka-infused whipped cream that makes a party in a can.
It’s sophisticated, it’s playful, and it’s delicious. Whipshots will be the newest party sensation of 2021 when they launch this month, closing the year out with a bang. Whipshots contains 10% alcohol/volume, does not require refrigeration, and comes in three delightful flavors:
More flavors are likely to be added in time, but for now that’s a good start for any party’s menu. Whether you’re looking to top a cocktail, pie, or hand out scoops for a surprising boozy treat, Whipshots are the best new thing you didn’t know you needed.
The Whipshots team shares in a statement, “Every day throughout December, Whipshots will be dropping 500 cans for purchase through the official Whip Drop™. This release program will allow fans to snag their very own can of Cardi exclusively on Whipshots.com, powered by the Spirits Network.
Leading the team in creative direction, cultural icon and established entrepreneur Cardi B is excited to be joining forces with the Starco Brands team as a partner of Whipshots. Together with Starco Brands CEO Ross Sklar and Chief Mixology Officer Rob Floyd, Cardi brings her unique sense of positioning, playfulness and entrepreneurial expertise to Whipshots to disrupt a spirits marketplace that is currently dominated by conventional ideas.
‘Whipshots is over the top, sexy and unique – kind of like me. It’s going to be a party in every can,’ explains Cardi B. ‘No matter where you are, you can party like Cardi, and I’m so excited to finally be able to share this one-of-a-kind product with all of you.’”
Whipshots will be available starting in December online nationwide in coordination with RNDC, and coming to brick and mortar stores in 2022. The three delightful flavors can be purchased in three sizes: 50 mL ($5.99), 200 mL ($13.99) and 375 mL ($19.99). To join a Whip Drop, visit the website and get ready for the best thing 2021 has to offer.
Cardi B in 2021
Cardi B has had a busy year. All year she’s been turning heads on the red carpet, and gave birth to her second child – with husband Offset – in early September. Whether she’s rocking the stage or wowing on the red carpet, Cardi B has built her career to grow.
Almanzar was born October 11, 1992 in the Bronx, and raised in the same area. The daughter of a Dominican father and Trinidadian mother, Almanzar spent a lot of time at her Grandmother’s house in Washington Heights, to which she credits her strong accent. The American rapper first gained popularity as a stripper in her early 20’s before becoming an online sensation because of her rap skills and no-filter, no-nonsense attitude.
Almanzar’s website shares in her bio, “As a youth, Cardi B was a member of the Bloods, and has said she was a gang member since the age of 16.. She went on to attend Renaissance High School For Musical Theater & Technology, a small specialty school on the Herbert H. Lehman campus.
During her teenage years, Cardi B was employed at an Amish supermarket in Lower Manhattan, which was the last job that she held before turning to stripping at the age of 19. Upon being fired from the supermarket, her former manager recommended she work at a strip club. She has said she became a stripper to escape poverty and domestic violence, having been in an abusive relationship at the time. Cardi B has also said becoming a stripper was positive for her life in many ways: ‘It really saved me from a lot of things. When I started stripping I went back to school.’ She says stripping was her only way out, a way to earn enough money to escape her dire situation and get an education. Nonetheless, she eventually dropped out of college.”
In 2013, Almanzar began going viral online through Vine and other social media apps, and in 2015 she made her musical debut with Shaggy’s remix to his single, “Boom Boom.” It was quickly clear that “Cardi B” was something special, and she soon began gaining traction as a rapper and online sensation. The rapper has worked with superstars such as Nicki Minaj, and has received around two dozen award nominations, winning 3 Grammys, 1 Billboard Music Award and 3 MTv Music Video Awards.
In 2021, she came back to performing after the pause of the pandemic and is now back to being the queen of what she does best: unfiltered skills.
It’s natural that a star like Cardi B would want to work with Starco, because they’re brand innovators at the forefront of what consumers want. Starco Brands is known for tackling products and technologies in behavior-changing ways, bringing novel approaches to high-end products.
In a statement, the Starco team explains, “Starco Brands (STCB) is an innovative branded consumer packaged goods company focused on technological innovation that changes the current landscape for the better. Starco Brands invents cutting-edge brands that change our behavior. Starco Brands is a public company for the public and develops products across a variety of categories including: Household Cleaning, Personal Care, OTC, Food, Beverage & Spirits and DIY Hardware.”
Ross Skar, CEO of Starco Brands adds on the new product, “At Starco Brands we pride ourselves on only commercializing products and technologies that are truly behavior changing. Whipshots is one of the most innovative products to ever hit the spirits vertical. This combines delectable flavors, cutting edge creative direction and a world class celebrity and influencer strategy. We are honored and thrilled to be shaking up the spirits world and cannot wait for everyone to experience this party in a can.”
If you’re ready to try the taste of 2021, head over to Whipshots and get on a Whip Drop.