Celebrate Superbowl With The Leading Sports Marketing Agency In The Game
Talent Resources Sports is responsible for throwing legendary events to celebrate the athletic world’s most notable happenings. Co-founders Dave Spencer
Victoria Liotta
Talent Resources Sports is responsible for throwing legendary events to celebrate the athletic world’s most notable happenings. Co-founders Dave Spencer and Mike Heller have been partnering up with big names of media including Rolling Stone, Sports Illustrated, Playboy, and more for over 10 years. Together they deliver the most epic celebrations for A-list personalities who prioritize networking above partying.
This weekend, A.K.A. the Superbowl (if you live under a rock), the pair is hosting yet another unforgettable experience with their teammates Rolling Stone Live for the first time in four years.
I bet you’re curious about what happens behind the scenes in creating an event so spectacular yet productive. CELEB had the pleasure of talking to Spencer and Heller about how they manage to do it.
Setting The Standard On How To Celebrate
We can agree that the words ‘celebrate’ and ‘party’ are synonymous. So naturally, we’d agree that Spencer and Heller are setting the standard for partying. However, as we mentioned, this event isn’t all about the party. Instead, the duo is inspired by what a gathering like such can do for brand exposure while cheering for a game as exciting as the Superbowl. Because, why be in a room filled with the most influential people and not network?
Spencer and Heller give their guests the best of both worlds- fun, and publicity. And, it all comes at a cost more justifiable than the average $7 million for 30 seconds of Superbowl commercial time to advertise your brand.
“It’s all about business. The Super Bowl sets the tone for the rest of the year as we start strong with marquee events in Q1. All relationships, networking, and forms of what is trending in pop culture come together in this culturally charged moment, and it’s the biggest movement in America during that time,” Spencer and Heller told CELEB.
The duo continued, “As a company, we look at it as a perfect place to entertain at an event that we’re throwing based on entertaining VIPs and industry insiders coming down to celebrate the Big Game Weekend. It’s not a party for just anyone; it’s an industry party filled with industry insiders and leaders and putting them in a room together with great music, spirits, and now great cannabis. It gives people the ability to network and get deals done. Our purpose is to bring people into our ethos of the different brands, talent, and talent reps that we work with and put them all in the same room, along with the professional sports team owners, captains of industry, and high-network individuals. The networking happens Wednesday, Thursday, and Friday before the games start.”
You’re probably thinking to yourself right now, ‘What amount of time, energy, and patience does it take on your part to put something like this together?’
Spencer and Heller opened up to CELEB, It takes over a year of planning and decades of finding the right vendors and people to work with to layer on and help evolve what we’re trying to do.”
“Hottest Ticket In Town”
“It’s an honor to partner with our longtime collaborator Rolling Stone to celebrate the Super Bowl’s Big Game Weekend,” said Spencer and Heller.
This will be the fifth time that Talent Resources Sports and Rolling Stone Live have joined forces for the big game weekend.
“We are thrilled to be partnering with Talent Resources Sports once again for our unique annual event celebrating one of the biggest moments in sports,” said Gus Wenner, CEO of Rolling Stone. “We look forward to putting on an incredible party with special performances that will make the weekend one to remember.”
Captains of the industry, professional sports team owners, C-level executives, superstar athletes, and A-list celebrities will crowd together at the Clayton House in the heart of downtown Scottsdale to enjoy great music while networking as well. Did we lose you at great music?
Yes, of course, there will be live performers. Travis Scott, Robin Thicke, and DJ Irie will all be in attendance to bring entertainment to the stage and on the dance floor.
Aside from the well-known musical performers are well-known faces in business like the man who gave us the iconic Tesla and everyone’s go-to online shop, Amazon.
“Because we curate the room so well and have the right influencers, they’re being seen through this elevated lens. Last year, we had Jeff Bezos in attendance. The year before that, we had Elon Musk. These people you typically don’t see out and about, but because we’ve created such a high level of comfort at the events, we’ve gained an excellent reputation for being where these people come from. Every year we have someone at that leadership level that comes to these events. We focus on bringing people of value together,” revealed the Talent Resources Sports Co-founders.
This event will also help raise funds for Rolling Stone Live’s official charity partner, the American Cancer Society (ACS). Since establishing its Crucial Catch: Intercept Cancer campaign in 2009, the NFL and the American Cancer Society have been teaming up to fight cancer and save lives. Funds raised through the Rolling Stone Super Bowl LVII event will help support this program.
So, what are you waiting for? Go get your tickets.