Fill up your Camelbacks and find your crew because the Life is Beautiful Music Festival is back in Downtown Vegas. And, with a lineup so impressive, it won’t matter if you’re grooving to it on their live stream or feeling the vibrations under your feet, live in person. This weekend, you will have the chance to experience Megan Thee Stallion and her infamous tongue. Relive your emo phase with Green Day and All Time Low. And, move until your legs don’t work with A$AP Rocky, NOTD, Illenium and many many more.
The festival is located in Downtown Las Vegas, Nevada and extends over 18-blocks in the heart of the city. It lights up from 2:00 PM to 1:00 AM daily over the course of three days, giving guests plenty of time to enjoy everything that Life is Beautiful has to offer. The activities range from group meditations to stomach aching laughs at The Kicker Comedy Club to headbanging and dancing til you’re out of breath. However, for those of you that have to miss out on the fun this year, don’t worry, we’re about to catch you up on everything worth conversing over.
Flooding the Street of Downtown Vegas Since 2013
The Life is Beautiful Festival was born with the purpose of being a part of the cultural hub that Downtown Vegas was transformed to become. Since it’s 2013 debut it’s “contributed over $350M of economic impact and cultural capital to the area.” This event has proven to be more than just an annual affair. Life is Beautiful is a symbol of connection, joy and creativity. Driven by art and culture, the festival’s mission is to produce a holistic experience- an experience that encourages both individual empowerment and an evolution in the community through shared experiences.
On Friday, September 17th, attendees engulfed the streets of Downtown Vegas. Deepok Chopra, world-renowned pioneer in personal transformation and the founder of The Chopra Foundation, led the festivals guests in a meditation to practice mindfulness and celebrate love, at the Fremont Stage. *Inhales deeply.* *Exhales.* Now let’s dance. Following the meditation the Fremont Stage became every rave goers heaven with electronic performances from Shiba San, Lost Frequencies, Clozee and San Holo.
Tame Impala closed out the festivals most popping stage of the day, Downtown Stage, following up behind productions from Brittany Howard, LANY, and Glass Animals. The Huntridge Stage was taken over by ever so popular Noah Cyrus and shared unforgettable performances from Teddy Swims and Purity Ring. However, if we’re talking crowd size, the most sought-after stage was the BACARDͮ Stage. Fans glued their feet the pavement early on to secure front row views of Willow Smith, Don Toliver and Megan Thee Stallion. And, for the first time, JammJam was presented to the public with five-time GRAMMY-Award winner, Jacod Collier and surprise guest T-Pain. I wonder if anyone let him buy them drank, “oOhh babay.”
Music wasn’t the only thing on the agenda for the day though. This festival is all about the guests immersing themselves into art and culture. In the blocked off streets of Downtown Vegas was also the celebration of culinary talents. Attendees had and will continue to have the opportunity to taste world class cuisines and cocktails from over 70 local and regional restaurants, bars, food trucks and more. They will also have the chance to experience artwork being born and laughter circulate through the air. On day one The Kicker Comedy Club had a lineup of stand-up comedians including Sarah Cooper, Sam Jay, Marcella Arguello, and Whitmer Thomas.
The second day of Life is Beautiful indulged guests in rich foods, striking musical sets and immersive art experiences. Deepak Chopra began the day again, this time alongside Gabriella Wright at Venue Vegas where they held a “deep and meaninful Never Alone Conversation.” And then, the music happened. And so did a big surprise.
You know the feeling when you just wish that it was possible to be in two places at once? That’s what attending a festival with this many great talents feels like. Every stage and every attraction is as good as the next. All Time Low, White Reaper and CAAMP gave festival goers a notable experience at the Huntridge Stage. The Fremont Stage was taken over by EDM lovers with electric performances from Cash Cash, Dillion Francis, and J.I.D. Living up to it’s hyper after Friday’s lineup, The BACARDͮ Stage flooded with fans to see performances from Earthgang, Ludacris, and Illenium. The Downtown Stage hosted Saturday’s headliner, Green Day, who sent the crowd back in time with a nostalgic-inducing performance. Prior to them, the downtown stage was home to Surfaces, Modest Mouse and HAIM.
The Kicker Comedy Club had another bold lineup which included Sarah Cooper, Sam Jay, Trevor Wallace, Annie Lederman and Brady Matthews. And before the Y2K dance kicked off, Sibling Rivalry: Bob the Drag Queen and Monat X Change treated the crowd to a hilarious skit to close out the show. Switching lanes to art, the most sought-after attraction was the fully immersive BACARDͮ Art Motel. The neon grounds set the vibe for the showcased artwork by Spidergang and Antonyo Marest. And, at 7pm, Jhay Cortez perofmed live from the Art Motel.
A DRAMA(tic) Surprise
On Saturday night DRAMA – the multi-genre artists known for their do-it-yourself approach when creating music – surprised their crowd with Blue Man Group. Their shows are said to be synonymous with euphoria, celebrating human connection through art, music, comedy and non-verbal communication. They have numerous residences, national and overseas, influencing more than 35 million people worldwide.
The trio ceased the day, walking in the House of Yes PRIDE parade and snapping photos with fans at the art installations throughout the festival grounds.