Equinox Is Elevating Your Spa Experience Offering A Transformative Technological Innovation
As if Equinox didn't already create the ultimate luxury fitness experience… They have continued on to take their brand to
Victoria Liotta
As if Equinox didn't already create the ultimate luxury fitness experience… They have continued on to take their brand to skyscraper heights (quite literally). In 2019 the first Equinox Hotel opened in Hudson Yards of New York City. They dub themselves as "the fittest hotel on earth" offering a very luxurious experience that combines fitness, well-being, and rest. And once again, staying one step ahead, Equinox has partnered with Skin Science Solutions to give their guests a transformative new spa experience.
“For Those Who Want It All”
Next to their luxurious image, Equinox is also very well known for their unique branding. They've established a particular lifestyle and cult following that gives people a specific kind of confidence.
"For those who want it all welcome to the fittest hotel on earth." writes their slogan for Equinox Hotels. The Hudson Yards location spans floors 24-38 of a 92-story building, sitting pretty directly above Equinox's corporate headquarters. And, above the hotel is condominiums. According to Point Me to the Plane, there are 212 rooms and suites all of which have a minibar filled with 70 healthy food options (yes, 70), magnesium-based sleep supplements, face masks, a brain-fog-fighting elixir, condoms, and massage oil. And, that's not all. The room also has special black-out shades and a silent air conditioning system. Also, anyone really feeling restless at night can meet with a certified behavioral sleep coach.
And if you were wondering, yes you can obviously workout. In the building is a 60,000-square-foot Equinox gym with a lap pool and two plunge pools. Beautifully accompanied by that is the 15,000-square-foot sun deck with a rooftop pool.
And Elevated Spa Experience
The Spa by Equinox has partnered with Skin Science Solutions to offer painless and non-invasive facial and body rejuvenation using innovative cellular technologies. The new icoone roboderm treatments will give guests visibly toned skin through optimal lymphatic drainage.
Ara Patterson, Vice President of Food and Beverage and Spa Innovation at Equinox Hotels stated, "Industry-leading innovation is at the forefront of The Spa at Equinox Hotels. The thoughtful combination of our new technology-forward icoone roboderm® treatments alongside Biologique Recherche manual body treatments provides our guests with a new and specialized way to accelerate their regeneration and recovery.
The Spa currently offers a variety of high-performance treatments spanning from facials and full body treatments to techno-therapies designed to enhance guests' health and performance and icoone roboderm® is the perfect compliment."
The icoone roboderm technology uses microstimulation to offer a wide range of treatments that are customizable as well as result driven for both the face and body. This service promotes skin tissue oxygenation, and skin cell regeneration, along with boosting the production of collagen and elastin, giving spa-goers smoother, firmer, and more toned skin.
"Skin Science Solutions is thrilled to have Equinox Hotels as a partner offering icoone roboderm, treatments for their guests and locals. Equinox Hotels delivers a parallel brand alignment for the couture experience icoone delivers with its triad of lymphatic drainage, skin rejuvenation and silhouette remodeling benefits. The ability to use icoone roboderm on any guest up to twice daily can transform any silhouette, even over a brief, weekend stay," shared Stan Kapica, President at Skin Science Solutions, the exclusive US distributor of icoone roboderm.
Choose Your Luxury
The non-invasive, customized body sculpting to assist in shaping the silhouette is available in two treatment options:
Precision Body Sculpt – Achieve optimal outer and inner body excellence. This treatment sculpts the body, firms the skin, reduces the appearance of cellulite, relieves muscle pain, improves blood circulation, and optimizes lymphatic drainage restoring a harmonious body shape. Available in 60- or 90-minute sessions.
Power Lift for Face + Body – This treatment sculpts and contours the body to oxygenate and reinvigorate the face. The icoone stimulates the production of collagen and elastin, smoothing signs of aging, and restoring the elasticity and firmness of the tissues, making you look visibly younger. Available in 60- or 90-minute sessions.
The Spa will also offer high-tech and high-touch pairings with Biologique Recherche treatments which include:
Silhouette Shaper – This stimulating, manual contouring body treatment combines lymphatic drainage, deep anti-cellulite massage and glove sculpting to shape and contour the body. Concentrated active ingredients that stimulate tissues and help break down adipose cells to skin look smooth and toned. The ultimate silhouette shaper. Available in 60- or 90-minute sessions.
Polish + Glow – Regenerate and hydrate your body with a combination of exfoliating active ingredients and massage techniques. This treatment is beneficial for dehydrated skin in need of a deep exfoliation and hydration. A combination of acids and mechanical exfoliation reveals smoother skin texture. The massaging application of hydrating cream replenishes moisture, leaving skin toned and glowing. Available in 60-minute sessions.