Music is the sound of the holidays and this year Universal Music Group (UMG) is emphasizing on it. As the world leader in music-based entertainment they are consistently developing services, platforms and business models for artists which trickles into fan experience. Recently, UMG announced their first ever global holiday campaign which gives fans access to new and exclusive merchandise from artists such as Lady Gaga, Ariana Grande, The Rolling Stones, Yungblud and many others. So for those of you still scrambling for gifts, this might just be the spot for you. The campaign features a Holiday Gift Guide powered by the UMG’s innovative recommendation engine to assist in finding the perfect gift whether it be to yourself or someone else.
Shaping Culture Through Art
Universal Music Group works in more than 60 territories on a broad spectrum of businesses that engage in recorded music, music publishing, merchandising and audiovisual content. They develop the most critically acclaimed and commercially successful music in the world with a catalog of sounds that spread across every genre. UMG shared, “we exist to shape culture through the power of artistry.” They believe in the powerful force of musics ability to bring good to the world, inspire people and bring them together. UMG’s entrepreneurs are committed to bringing innovation and creativity to the table when fostering the careers of their artists.
The artists within Universal Music Group include Ariana Grande, Selena Gomez, The Beastie Boys, Bob Marley and so many more. They vow to give them the most creative and commercial opportunities possible while being conscious of the financial and marketing logistics within.
Give the Gift of Being Exclusive
Tis’ the season the season that you and every other Superfan will be able to give and receive the gift of music. Old time favorites, one-of-a-kind items and novelty holiday bundles will be available from all artists who are participating in the campaign. You’ll be winded by the massive amount of exclusive items available. The Holiday Gift Guide offers everything from clothing and accessories to vinyls and box sets of work from your your most beloved artists. But don’t worry. The gift guide will give you simple to follow directions to navigate price range and item type, assuring success on your holiday shopping journey.
However, we all know that one person who always gets themselves what they want throughout the year (hint hint, dad). And, no matter how amazing the options may be, sometime we just don’t know what to get. That’s where the UMusic Gift Card comes in. 25 artists including Paul McCartney, Justin Bieber and Shawn Mendes will have the option to purchase this giftcard for any dollar amount. Whoever claims ownership to it can use it to purchase all of that exclusive new merchandise we mentioned earlier. The gift card has also been launched on the sites of Blue Note and Motown, both iconic record labels, as well as the online retailers Sound of Vinyl and uDiscover. And that’s not all. For those who purchase a $100 e-gift card before December 31, 2021 will be entered to win a $500 e-gift card. Swipe my card next please?
The president of Global E-Commerce and Business Development, Richelle Parham, stated “With UMG’s first-ever global holiday campaign, we’re bringing artists and their fans closer than ever for the holidays. With new and exclusive merchandise, fan favorite products and unique holiday bundles, as well as our innovative new UMusic Gift Card, we’re offering more ways than ever to make this holiday season more musical. For the fans and the superfans on your list, you will be able to find the perfect gift from many of your favorite artists through our UMG holiday campaign.”