Exclusive Pics: Sofia Richie Grainge Announced as the New Face of David Yurman
American jewelry brand David Yurman has proudly introduced Sofia Richie Grainge as their newest ambassador. The 25-year-old model and actress
Tristan Green
American jewelry brand David Yurman has proudly introduced Sofia Richie Grainge as their newest ambassador. The 25-year-old model and actress takes the spotlight in the luxury brand’s latest campaign, captured against the picturesque backdrop of California by renowned British fashion photographer Glen Luchford.
Sofia enthusiastically shared her thoughts about the experience, stating, “Being on set with David Yurman has been such a unique experience. David Yurman embodies everything I’m trying to express with my aesthetic – how I dress and how I want to feel, which is timeless and elegant for me. This campaign is about paving your way: being confident, taking direction, and being the leader of your own pack.”
The Fall 23 campaign, styled by Elin Svahn and creatively directed by Evan Yurman, spotlights Sofia showcasing the company’s Sculpted Cable bracelet.
President Evan Yurman expressed his delight in collaborating with Sofia, emphasizing, “Sofia is a style icon with endless charm, and we’re delighted to collaborate with her. She is truly the perfect ambassador to launch these new Sculpted Cable designs, which are the newest evolution of our signature house motif: Cable.”