Florida’s Hotel Effie Helps Millennials Unleash Their Inner ‘Coastal Grandma’
If you know who TikToker Lex Nicoleta is, or are familiar with Nancy Meyers movies, you already know what a

If you know who TikToker Lex Nicoleta is, or are familiar with Nancy Meyers movies, you already know what a 'Coastal Grandma' is. A lifestyle that's filled with knitted headscarves, lazy days strolling the beach, homemade lemonade and chic thrift-store decor, it's a style being embraced by more and more Millennials who long for a more simpler and less complicated middle age.
In Florida, there's one hotel in particular that can help Millennials live out their Coastal Grandma dreams – welcoming them with open arms, and a quiet place to read a book in the whispering salt breeze. Hotel Effie is the stylish destination of your Coastal Grandma dreams, and here's why.
The Charm that Channels Grandma’s Coastal Cottage
Faded blue and white stripes, macrame blankets, knitted headscarves, straw hats, gardens, outdoor dinners, floral plates and a slow quiet day with your thoughts – it's all part of the Coastal Grandma chic.
In Florida's breathtaking coastal town of Sandestin, Hotel Effie embraces the Coastal Grandma lifestyle, making it the perfect place to set yourself up for a weekend (or more!) of down-to-earth relaxation and peace.
Hotel Effie was named after the grandmother of owner Tom Becnel, and the property exudes Southern charm, feminine grace, and the kind of atmosphere that fills your dreams with lazy summer days on the porch listening to the sprinklers and reading your favorite book.
Guests are welcomed by the alluring scent of freshly baked cookies, and freshly brewed sweet tea – the perfect Southern starter for your Coastal Grandma dream vacation.
Hotel Effie’s Rooms are Comfortable and Chic
Once you're checked into the hotel, it's time to enjoy luxury and elegance – in the most extra Coastal Grandma spirit.
Mid-tone wood floors and soothing earth palettes welcome guests, beckoning you to recline in luxury. Sandestin is located in one of the most breathtaking parts of the Sunshine State, so the view out the window is second to none – the perfect place to unwind and indulge your chic fantasies.
Six-time Beard winner Chef Hugh Acheson will cook up a beachy delight, because it's not a beach vacation getaway without some really top-of-the-line food. Guests can choose from four culinary concepts, a blend of local and international flavors to tempt the tastebuds and fuel the spirit for more fun and relaxation.
If it's pampering you need, Spa Liliana is a beachside retreat perfect to catch a massage or self-care treatment on the second floor of Hotel Effie.
From floor to ceiling and from edge to edge, Hotel Effie is the perfect place to enjoy every moment of your Coastal Grandma fantasy, immersed in the slow, wistful lifestyle of the Gulf Coast.
To plan and book your stay, visit the website.
When You Finish Your Book, Sandestin is Full of Beauty to Explore
Part of what makes Hotel Effie perfect is more than just the incredible vibe and property's atmosphere. The location is also an extraordinary boon, welcoming guests to a unique ecosystem that exists along the Florida coast.
Sandestin beaches are powdery and glistening white, a stunning contrast to the blue-green waters beyond. The Gulf waters run gently along the so-called Emerald Coast, making it the perfect place to lounge waterside and hear the gulls cry over the gentle rush of the waves.
The saying goes, "the further North you go in Florida, the further South you find yourself." North Florida embraces a lifestyle reminiscent of the slow and traditional ways of neighboring Georgia and Alabama, with a healthy helping of Southern hospitality and charm.
Sandestin itself abuts the cities of Destin and Fort Walton, just a short hop from famed planned town Seaside. Modern convenience and comfort blend with Southern style, sweet tea, and the laid-back vibe of seaside living.
Guests can enjoy outlet malls or horseback rides, little bookshops or water activities; there's something for everyone, and the food is sublime.
So grab your shawl and favorite book and head on down to Hotel Effie where they'll greet you with some cookies and a Southern drawl.