Get ready, Harry Styles fans, because it looks like the singer may be launching his very own beauty brand! Yep, he just dropped a major clue that he’s about to drop a perfume and a cosmetic line, and we’re seriously freaking out over it.
But wait, how do we even know that he’s working on a beauty brand? What kind of products will it contains? And when is it going to come out? Not to worry, you guys, because we rounded up all the exciting details for you. Here’s everything you need to know…
Here’s What You Need To Know About His Beauty Brand
According to documents posted online, the One Direction member has reportedly filed a trademark for a new beauty company, which is called “PLEASED AS HOLDINGS LIMITED.” And get this, you guys — the papers reportedly list “wholesale of perfume and cosmetics” as the nature of the business. Styles is listed as the director of the new company, alongside Emma Spring — who has worked as the star’s personal assistant for years.
Harry is listed as a director under a new company, for perfume and cosmetics, as of May 25th. The company is named “PLEASED AS HOLDINGS LIMITED” as of now 👀 pic.twitter.com/m3R5w5CPfp— Harry Styles Updates. (@TheHarryNews) May 28, 2021
Naturally, fans were pretty excited about the news.
“Harry coming out with his own perfume and cosmetics line? If we are going to be able to say, ‘I’m wearing ___ by Harry Styles,’ you’ll never hear from me again,” one fan wrote on Twitter, with another adding, “[I don’t care] if Harry’s perfume will smell like urine I am wearing it.”
harry coming out with his own perfume and cosmetics line??? if we are going to be able to say, “I’m wearing ___ by harry styles,” you’ll never hear from me again— rachel🦋 (@canyonmoonblu) May 28, 2021
idc if harry’s perfume will smell like urine i am wearing it— jojo (@goIdnangeI) May 30, 2021
Harry Styles Is Very Busy At The Moment
It turns out, this isn’t the only thing Styles’ fans have to look forward to at the moment. The musician — who made his acting debut in 2017 — has actually got two new movies in the works, so get ready to see him on the big screen again!
The first is called Don’t Worry Darling, which wrapped filming back in February. Styles will star alongside Florence Pugh (who fans may recognize from Little Women, Midsommar, Black Widow and more), Chris Pine (who is most known for his role in Star Trek, but also acted in Wonder Woman, Into the Woods and others) and Fifty Shades of Grey‘s Dakota Johnson. But want to know the best part? Drum roll please… Olivia Wilde is directing the movie! Plus, Katie Silberman (who was behind films like Isn’t It Romantic, the Netflix movie Set It Up and more) wrote the screenplay. Wow, talk about a dream team.
Deadline reported that the film “is set in an isolated, utopian community in the 1950s California desert.” According to Collider, Pugh will play “an unhappy housewife who slowly begins to question her own sanity when she starts to notice strange occurrences.” As for Pine, he will star as “the leader of a mysterious worksite.” The outlet adds, “All the men are employed just outside of town, and Pine’s character is revered by all of his staffers and their wives, almost in a cult-like fashion.”
Johnson’s character reportedly lives next door to Pugh, and “will begins to exhibit strange, paranoid behavior and tries to warn Pugh that everything in their community is not what it seems.” But what about the 1D heartthrob, you ask? Well, Collider reported that the 26-year-old will play “Pugh’s picture-perfect husband, who loves her dearly, but is hiding a dark secret from her.” Sounds intense!
The other movie is called My Policeman and is going to be based off a book by Bethan Roberts. It’s currently in production in London.
“The story takes place in the late 1990s, when the arrival of elderly invalid Patrick into Marion and Tom’s home, triggers the exploration of seismic events from 40 years previous: the passionate relationship between Tom and Patrick at a time when homosexuality was illegal,” the synopsis reads, according to the outlet.
It’s also been rumored that the 26-year-old has been hard at work on his third studio album! Yep, you guys might want to brace yourselves for some new tunes from Styles because he was spotted in Bath, England, earlier this year. Now, it’s still unclear what he was doing there, but some fans were quick to point out that his last LP, Fine Line, was recorded at a studio right near Bath. Coincidence? We hope not.
He’s Busy In The Love Department Too
Somehow, in between landing major movie roles and starting his own company, Styles has also found time to fall in love! That’s right, he’s currently in a relationship with Wilde, who he reportedly fell for while he was filming Don’t Worry Darling.
“Olivia and Harry are together for long days on set and have gotten to know each other really well, so it’s all very organic,” a source told Entertainment Tonight back when they first got together. “[Wilde] wouldn’t let a romantic relationship get in the way of a professional one, so anything they’re doing is being done thoughtfully. So it’s not like she’s rushing into something.”
The pair went public with their love on January 4, 2021, when they were spotted holding hands at Styles’ manager, Jeff Azoff‘s wedding, and the internet quickly went into a frenzy over the pairing. And according to Us Weekly, Styles and Wilde were “very careful” to keep their relationship private at first.
“Olivia and Harry were able to keep their relationship under wraps for a bit before it became public knowledge,” an insider explained. “They were very careful about it and even sleuthy at times, although the small group of people who were on set with them every day eventually figured it out.”
It’s No Secret That Harry Styles Is Into Fashion
Starting his own beauty company is actually perfect for Styles, since he’s pretty knowledgable when it comes to all things fashion. For those who don’t know, the “Sign of the Times” crooner is constantly breaking the mold when it comes to his clothes, and we are all living for his amazing outfits.
During an interview with Vogue, he got real about the way he dresses and why he loves to push the limit.
“I’ll put on something that feels really flamboyant, and I don’t feel crazy wearing it. I think if you get something that you feel amazing in, it’s like a superhero outfit. Clothes are there to have fun with and experiment with and play with,” he explained. “What’s really exciting is that all of these lines are just kind of crumbling away. When you take away ‘There’s clothes for men and there’s clothes for women,’ once you remove any barriers, obviously you open up the arena in which you can play. I’ll go in shops sometimes, and I just find myself looking at the women’s clothes thinking they’re amazing. It’s like anything—anytime you’re putting barriers up in your own life, you’re just limiting yourself. There’s so much joy to be had in playing with clothes. I’ve never really thought too much about what it means—it just becomes this extended part of creating something.”
“What women wear, what men wear — for me it’s not a question of that. If I see a nice shirt and get told, ‘But it’s for ladies,’ I think, ‘Okay? Doesn’t make me want to wear it less though.’ I think the moment you feel more comfortable with yourself, it all becomes a lot easier,” he told The Guardian in December 2019.
We can’t wait to see what products he’s going to release! Hopefully he shares some more details soon.