h.wood Announces Super Bowl Homecoming Weekend with Drake
The Super Bowl is almost here. In less than a month, Los Angeles will fill with celebrations, parties, and concerts
Tristan Green
The Super Bowl is almost here. In less than a month, Los Angeles will fill with celebrations, parties, and concerts that will ring in the big game returning to the City of Angels. And legendary hospitality group h.wood just announced an exciting Homecoming weekend event – starring musical artist and rapper Drake. The two-day event will bring together guests from sports, fashion, music and entertainment as Los Angeles kicks off Super Bowl LVI.
Homecoming with Drake
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Produced by Uncommon Entertainment alongside the crypto concierge service, MALÏBU, and shopping site REVOLVE, Drake is headlining the invite-only event that kicks off February 11 and 12. Taking place at the Pacific Design Center, the Homecoming celebration crafted by h.wood will bring together some of the greats of entertainment industries across genres.
Drake will be taking the stage as a headliner and DJ Zack Bia will join the lineup.
More A-list entertainers and headliners are expected to be announced in the next few weeks. In a statement, John Terzian and Brian Toll, co-owners of The h.wood Group said, “We are excited the big game is coming back to our hometown of Los Angeles, if the game is in our backyard you know we will create the ultimate celebration.”
Josh Zipkowitz & Jake Nussbaum, Founders of Uncommon Entertainment adds, “We are excited to produce a new flagship event with The h.wood Group & REVOLVE. Our unique approach to experiential production and VIP hospitality will showcase a cultural moment unlike anything that has been seen before.”
A VIP section is set aside for celebrities and influencers, making it the place to be for Super Bowl weekend.
Super Bowl Music Fest
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This event kicks off against the backdrop that is the wonder of the Super Bowl Music Fest 2022. Rolling Stone shares, “Although Drake will be appearing at the party, he is not scheduled to appear at the Super Bowl — yet. This year’s halftime show will feature previously announced performers Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige, with Jay-Z’s Roc Nation serving as one of the producers. With the Super Bowl returning to L.A. for the first time in almost 30 years, it’ll also mark a homecoming of sorts for Dre, Snoop, and Kendrick, who are expected to team up for a tribute to West Coast hip-hop to celebrate the occasion.”
2021 was the year of ’90’s greats coming back to make new music, so seeing these rap and hiphop legends take the stage together is a promising sign for 2022. Since the 2020s have been so difficult, we vote for a redo of the 1990’s. The fashion was better and the music divine – and we’ll take little glimpses of the past such as the Super Bowl Music Fest offers.
Is the Super Bowl Being Moved from LA?
One question that has plagued the Super Bowl since the rise of the Omicron variant: will the Super Bowl be moved? As a highly populous city, Los Angeles is at risk of being overwhelmed by Omicron cases over the next few weeks so the worry that they’ll need to move the venue has been plaguing those who hold tickets and worry.
But the good news is – right now, there’s no plan to move the venue. The NFL has looked at back-up locations, but so far, so good. Super Bowl LVI will kick off February 13 – and it should be taking place in Los Angeles at SoFi Stadium. Accompanying the big game will be a bevy of entertainers – Drake and Bieber are just the start.
It’s been nearly 30 years since the Super Bowl last played in Los Angeles – 1993 was the last LA game. So this year’s Homecoming is a huge deal, and the city is gearing up for what that means for entertainers, venues, the sports worlds and fans – and h.wood is there to harness the energy. Even though the event is invite-only, there’s enough going on around the city that no one will feel left out. All you have to do is get your tickets and go – all of Los Angeles will feel like a tailgate party.