Forget Twitter: Jack Dorsey Reportedly Working on New Twitter, ‘Bluesky Social’

Twitter founder Jack Dorsey is reportedly already working on a new Twitter social media platform that he calls Bluesky Social.

Jack Dorsey working on New Twitter

Twitter founder Jack Dorsey is reportedly already working on a new Twitter social media platform that he calls Bluesky Social.

With all the hubbub about Elon Musk buying Twitter, many original users are worried about the future of their favorite social media app.

Enter: Bluesky.

It could become the new haven for those unhappy about Musk’s hostile takeover.


Bluesky Could be a Way for Dorsey to Retain Dominance of Social Media Platforms

Jack Dorsey founded Twitter in 2006 and served as CEO until 2008.

In 2008 he was forced out of the role and replaced by Dick Costolo. Dorsey returned to Twitter as CEO in 2015 after Costolo left, and served again as CEO until 2022.

Dorsey was then replaced by Parag Agrawal.

Agrawal served as CEO until this week, when Elon Musk took over the company and fired four executives, including CEO Agrawal, CFO Ned Segal, Head of Legal Policy, Trust and Safety Viyaja Gadde and General Counsel Sean Edgett.

Dorsey has long talked about the fact that Twitter should not be owned by anyone, and that it should be a public utility.

By creating Bluesky Social as a public utility, Dorsey hopes to break a cycle of government and corporate interference.

What We Know About Pet Project of Jack Dorsey, new Twitter ‘Bluesky Social’

The question then remains: what exactly is Bluesky?

Here’s what we know so far:

  • Dorsey says Bluesky is a, “competitor to any company trying to own the underlying fundamentals for social media or the data of the people using it.”
  • When he first announced the project, Dorsey explained, “The work must be done transparently in the open, not owned by any single private corporation, furthering the open and decentralized principles of the internet.”
  • And the dev team tweeted, “The AT Protocol is a new federated social network. It integrates ideas from the latest decentralised technologies into a simple, fast, and open network.”
  • Twitter is expected to be the underlying design for the new platform.
  • As they bring Bluesky to life, they will use a protocol that will be conducted in the spirit of transparency and decentralization.
  • Bluesky could be massively disruptive to the world’s trillion-dollar data collection industry. If users can access social media without handing over data, it opens up an entire world of communication and interaction that data miners can’t touch.
  • Bluesky is a separate entity, with the development foundation saying that independence is vital to creating the platform they wish to create. But it is a decentralized project that was first launched by Twitter in 2019.

Whether or not Musk will allow it to develop separately remains to be seen.

Yahoo! Finance reports, “An insight into the ethos behind Dorsey’s decentralised Bluesky project can be glimpsed in text messages that he sent to Musk amid the latter’s bid to purchase Twitter.

Last month, documents released amid the ongoing litigation between Musk and Twitter revealed how Dorsey had suggested that Twitter “can’t have an advertising model”.

Musk has hinted at a new revenue model for the social media platform” that he can now implement.

In the aforementioned communication with Musk, Dorsey said, “If Twitter has a centralized entity behind it, it will be attacked”.

In August 2022, Dorsey said, “The biggest issue and my biggest regret is that it became a company”.

Musk responded, “I think it’s worth both trying to move Twitter in a better direction and doing something new that’s decentralized.”

So whether or not Jack Dorsey and new Twitter will remain separate from Twitter or not is still a question up in the air, but they are now accepting beta testers for the new platform – and it seems to be moving ahead apace.