Happy Birthday, Erika Costell! The Instagram model is turning 28 years old on Thursday, November 12, but who remembers when #Jerika was all anyone could ever talk about?! For those who forgot, Costell dated Jake Paul back in 2017 and 2018, and for the months that they were together, they were YouTube’s ultimate power couple.
But wait, what exactly went down between them? Why did they break up? Are they still friends? And who else did Paul date over the years? In honor of the influencer’s birthday, we decided to break down their entire relationship from start to finish for you. Here’s what went down…
Erika Costell And Jake Paul’s Relationship Started Out As Fake
So it turns out, these two started fake-dating at first in an attempt to get more views on their videos. Yep, they would pack on the PDA all over social media, but it was all pretend! And get this — the two stars even had a fake wedding and honeymoon for their vlogs!
“We’re not even actually dating. It’s like the WWE. People know that’s fake, and it’s one of the biggest things of entertainment,” the YouTuber told The New York Times at the time.
But Then, Real Feelings Started To Develop
Eventually, however, real feelings started to develop and they actually fell for each other. But in November 2018, they announced that they had split.
“I am reluctantly writing this message and can barely hold it together as I do so, but I have been waiting for the right time to make a statement about mine and Erika’s relationship,” Jake wrote in a Twitter statement at the time. “Sadly, Erika and I broke up a while ago and since then, we have been doing our best to work it out and find a solution. After many discussions and some serious soul searching, it became apparent to us weeks ago, that we could no longer be boyfriend and girlfriend. While it was a truly heartbreaking decision, it is the healthiest thing for both of us.”
“She truly changed my life,” he added. “[She] has helped me become a better person on multiple levels. The times we had together are irreplaceable and I will be forever grateful that she was part of my life. I ask that you please respect our privacy. We’re both at different points in our lives and having a relationship in the public eye is so hard. But this is our decision and I ask that you please support both of us through this tough time.”
Jake Paul Called Their Relationship Toxic
“The whole entire breakup, in general, has made me realize I need to be happy on my own. I put a lot of happiness on Erika and us as a couple and I lost sight of who I was and what made me happy. And I’m not saying that’s a bad thing at all, but it’s kind of weird to go from that to all of a sudden being on your own,” Paul explained in a YouTube video after they had broken up.
He added in another video, “For the past month or so, Erika and I’s relationship has been super rocky. It turned into this downward spiral where we were just super, super toxic for each other and we know everything about each other and we know how to hurt each other. And it’s so sad it got to that point, but it did. We got to a point in our relationship where we just tear each other down. She’s broken up with me like five times, I would come back to her, she would come back to me … She is great and she’s an amazing girl, but we’re just toxic to each other. Jerika was one of the best things that happened to me this year, but it did turn toxic in the last few months of our relationship. I just knew deep down that it would be better for both of us if we just move forward without each other as boyfriend and girlfriend. We love each other almost too much.”
Things Didn’t End There
But things didn’t end there for #Jerika! Yep, the internet went into a frenzy in February 2019 when the former flames were spotted hanging out at the Super Bowl. They’ve been spotted together a few times since then, but Paul has continuously insisted that they’re only friends.
“Exes can be friends, right?” he wrote on his Instagram Stories after rumors started to spread that they were back together. “Or just because ‘stans’ don’t like that and get butt hurt we’re not supposed to be?”
Who Is Jake Paul Dating Now?
Most recently, Paul was linked to model Julia Rose. They got close after she starred in his “These Days” music video back in December 2019, and in January 2020, they were spotted packing on the PDA in Miami together. Then, on March 20, 2020, the social media star introduced his new girlfriend to his fans in a YouTube video.
“We met on set of the music video, then we fell in love. Everything progressed and we kept on falling in love really fast. When I won my fight I told her I loved her and she said she loved me back,” he said.
“We love each other so much, I’ve never been in love this much,” he also admitted on Logan Paul‘s “Impaulsive” podcast. “We’re so passionate about each other.”
Unfortunately, they haven’t posted anything together in a while, so it’s unclear whether or not they’re still together or if they decided to go their separate ways.
What Happened Between Jake Paul And Tana Mongeau?
Since Paul and Tana Mongeau are two of the biggest YouTubers in the world, when news hit the web that they were dating in April 2019, the entire internet was left shook. They quickly became couple goals — appearing in each other’s videos and social media a lot, gushing over each other online and in interviews and flaunting their love all over. Then, on Mongeau’s 21st birthday, Paul got down on one knee and asked her to marry him. She said yes, and the two had a big Las Vegas wedding one month later — on July 28, 2019.
But many people started to wonder if the relationship was fake and if they were playing it up for views, just like he did with Costell. Especially since reports emerged that claimed their marriage was not official.
Mongeau later opened up about the entire experience in in a YouTube video, explaining, “If the wedding was fake to me in my head, I’d be in so much less pain. It’s worse, the whole world thinks that this s**t is fake and I’m out here in so much pain, like, I’m an idiot. It was fun and funny to make the clout jokes, and make Jake laugh and make Jake probably think that I cared about clout, but it was a lot more than that and it’s my fault for not expressing that and for not slowing down and for turning my cheek or pretending to be fine during so many things, so many scandals. I wanted to be what he wanted, which, looking back, was also so unhealthy. If someone makes you the happiest you’ve ever been, the most motivated you’ve ever been, the most successful you’ve ever been — everyone around me (before the wedding) was like, ‘You’re glowing, you’re thriving, I’m so happy for you and Jake.’ It changed my life. When everything is that good, you just keep going. We just kept pushing it further and further.”
“The wedding s**t literally started as a joke, and then I wanted to almost one-up him. I was like, ‘You think that’s crazy, let’s f**king do it,’” the blonde beauty continued. “We both were in over our heads, obviously, and having so much doubt, but we both weren’t going to voice that. It was just like, ‘Let’s do this s**t.’ I thought in my brain, if this person makes me this happy, how could this ever be that bad. If I have this much fun and am this much of my best self by this person’s side, how can this be that bad? And there were points where it was like, ‘Even though this is ridiculous, we’re treating this like a real thing. So could this be forever? What if I do marry this person for the rest of my life?’ It was almost like I was mentally preparing myself for that. I was overlooking any red flags, any bad sign, any warning that anyone said, just pushed me further.”
Why Did They Break Up?
On January 2, 2020, the couple announced that they were officially taking a break.
“OK, I don’t really know how to do a ‘we’re taking a break’ post and this is weird as f**k… I’m happy to still be able to sit with Jake and laugh as we do this — but for right now we both are taking a break to focus on our own very crazy lives,” Mongeau wrote on Instagram. “I’ll never know what the future holds and iI will always love Jake and everything we did. I’m grateful to know throughout this I’ve made a best friend for life and found someone to do life with when no one understood me. Here’s to 2020, working on us, and my new Lamborghini since I get half of everything! No need for crazy speculations — this is coming from a place of nothing but love. I love you, Jakey, thank you for this past year.”
So why did they split? Well, Mongeau explained in a YouTube video, “The second Jake and I got married, I just feel like everything changed. I don’t blame Jake, I think that the second he said, ‘I do’ to me, he kind of mentally was just like, ‘Now what?’ I think he mentally was over it. I don’t blame him but it left me clinging, trying to make this work. My dad almost died that night of the wedding, he had a stroke … so I didn’t go on the honey moon. And this giant part of me wanted so badly for Jake to stay and take care of me. And when he didn’t, I was so heartbroken … I wanted to fix this person who was so emotionally f**ked up, but then when it came time for them to help me and fix me, they couldn’t and that was my fault, for falling for that.”
“We spent all this time trying so hard to get back to where we were before the wedding, but it’s like, what’s broken can’t un-break. You can’t undo what’s already done. Once that feeling was different, I feel like he kind of began to put one foot out the door,” she continued. “It felt in a lot of ways that I was latching on to someone who’s like, ‘B***h get off me,’ you know? Or someone who doesn’t want that, or doesn’t crave the kind of love that I was looking for.”
The good news is, things didn’t end badly between them, since they were spotted hanging out in October 2020.
Who Did Jake Paul Date Before That?
Before that, Paul was in a relationship with Alissa Violet for a while, but they may go down as one of the messiest couples of all time. Paul and Violet seemed like a picture perfect pair at first, until one day, when the influencer uploaded a picture of all her stuff in boxes to Snapchat. She claimed that Paul had kicked her out of his house, but he fired back on Twitter by accusing Violet of cheating on her. In a series of now-deleted posts, she claimed that their relationship wasn’t even real, and that he had “girl after girl over every single night in front of [her].”
After that, Violet moved on with rapper Faze Banks, but things didn’t end there. When Paul uploaded a video and accused Banks of assaulting his assistant, it made things even worse. Violet and Banks responded with a video of their own, where they denied the allegations, and get this — they even had multiple witnesses back up their claims that he was innocent. Then, Violet accused Paul of physically assaulting her during their relationship.
“Honestly, he did assault me a few times. If we never agreed on something or something would happen, he would spit on my face and this happened multiple times. About two years ago in Arizona, we were filming a video and he had a part where he had to shove me into like this bush [with] thorns. So he pushed me way too hard and shoved me all the way in the bush. This scar [on my arm] were from thorns and my entire arm was bleeding, he was laughing the whole time, I was crying. Another time, he took my phone and threw it at the wall, We got into a fight, I ran upstairs and he dragged me down the stairs,” she claimed.
Despite all the drama, the two stars shared a picture together in December 2019, so it looks like they put it all behind them. Over the years, Paul was also linked to Kellie Stewart, Amanda Cerny, Tessa Brooks and Teala Dunn.