Jason Derulo Trains Dirty But Drinks Clean As the New Partner of TREO
TREO, founded by Bob Golden, the son of one of the original Snapple founders, offers hydration with a natural subtle
Victoria Liotta
TREO, founded by Bob Golden, the son of one of the original Snapple founders, offers hydration with a natural subtle amount of sweetness. This next-generation healthy beverage is powered by organic birch water and complimented with organic fruit juice. And, to make it even more exciting, the internationally chart-topping singer/songwriter Jason Derulo acquired significant ownership of TREO making him a partner of the company as well as an active brand ambassador.
“As someone who’s passionate about fitness and wellness, it’s essential to fuel my body with healthy ingredients. Once I tried TREO, I knew I’d found something special and had to get involved in a personal way. This is water that’s not only bursting with flavor but is actually functional. TREO is so different from other flavored waters I’ve tried, in the best way,” says Derulo, whose favorite TREO flavor is Peach Mango. “Using naturally sweet birch water as a base means that TREO doesn’t have to rely on added sugars to create bold flavors, and the extra hydration means I can take my workouts to the next level.”
Let’s Rewind. Did I Read Birch Water?
Birch water contains the natural sugar Xylitol, which provides a subtle sweetness, and also has plentiful antioxidants, vitamins, minerals, and electrolytes. TREO sustainably sources its birch water from forested reserves in the mountains of Vermont and Upstate New York. Throughout the wintertime, birch trees take in nutrients and minerals from the soil into their roots. And, once the spring comes around and the sap begins to make its way through the trees’ trunks, they are hand-tapped for sap at TREO’s family-run farms.
According to TREO, Birch water:
- Enhances Flavor & Sweetness: Naturally occurring Xylitol adds natural sweetness (side note: good for teeth and gums)
- Nutrient Boost: Contains antioxidants, vitamins and minerals, and electrolytes, such as calcium, manganese, and zinc, providing ideal hydration properties. Birch water also contains saponin, which is known for lowering cholesterol content
- Naturally Hydrating: Used as a detox drink for generations in Northern Europe and Scandinavia. Birch Water has anti-aging and anti-inflammatory properties which help with arthritis and rheumatism, as well as detox and cleansing features that help the kidneys and liver
“If Snapple had been founded in today’s world, its ideals would make it look a lot like TREO,” said Golden, Founder, and CEO of TREO.
Jason Derulo X TREO
“I am so proud to carry on my father’s legacy in providing a functional, organic alternative to sugary drinks alongside Jason, whose vibrant, high-spirited personality and dedication to wellness perfectly embody TREO’s mission. We are thrilled to work together in serving the next iconic beverage to today’s health-conscious consumer and their families,” shared Golden.
The delicious hydrating beverage is available in five signature flavors: Peach Mango, Blueberry, Kiwi Watermelon, Rasberry Lemonade, and strawberry. Each flavor has only 1 gram of sugar, 1-2 net carbs, and 15-20 calories. It’s caffeine-free, gluten-free, keto-friendly, dairy-free, and vegan – making it kid-friendly and suitable for many types of diets.
Can you guess Derulo’s favorite flavor?
The fitness enthusiast loves Peach Mango which also happens to be Treo’s best seller. It offers a combination of sweet peaches and tropical mangoes, bursting with refreshing flavor.
TREO is currently available for purchase at retailers throughout the northeast. It is also available to order nationwide on Amazon and directly from the TREO site for $29.99 per 12-pack of 16 oz bottles (or $25.49 with the subscribe & save option!).