Take Sober October Through To Dry January And Beyond With De Soi By Katy Perry And Morgan McLachlan
Alcoholic drinks are fun, we know that but, sometimes the line between fun and too much fun is very thin
Alcoholic drinks are fun, we know that but, sometimes the line between fun and too much fun is very thin and easily crossed making the next morning well uh… not so fun. Entering the fall season we have a holiday party to look forward to every month through January. And while most wait until the first month of the year to begin their dry nights out, why not just now start with sober October?
Katy Perry ans Master Distiller Morgan McLachlan founded De Soi (pronounced de swa), sparking non-alcoholic apéritifs. This bubbly and delicious drinks allows for professionals, moms and dads alike to share their love for spritz without the dread of the next morning. De Soi is a drink that married a passion for plants and better-for-you ingredients with big, bold flavor and feel-good adaptogens.
Perry, UNICEF Goodwill Ambassador, Wellness Investor, and Mother, candidly says, “As I mature, so do my tastebuds, and it’s so nice to have an alternative to alcohol that isn’t just a Shirley Temple anymore. Plus I’m into all those mood enhancements via natural ingredients because I’m a moody b**ch and I need Mother Earth to help soothe me sometimes!”
Something New For Your Bar Cart
Popularized in France, the apéritif is a bittersweet botanical drink meant for sipping slowly before dinner. De Soi has replaced alcohol with natural adaptogens such as reishi mushroom and ashwagandha to deliver the stress-soothing effects that you typically look for in a drink.
Gift an elegant bottle of De Soi for only $25 or treat yourself to a 4-pack of cans for when you want "just one," also for $25. This vegan and gluten-free spritz has no artificial color or flavor and of course zero percent alc/vol.
Their three [versatile] options include:
Golden Hour: De Soi’s sunniest sip, Golden Hour is made with a mood-boosting blend of l-theanine derived from green tea, maca and lemon balm, botanicals known to soothe stress and spur creativity. Bright and bracing, with notes of warm citrus, lemongrass and leafy herbs. The bite you crave, but full of zest.
Champignon Dreams: A fresh and fruity apéritif, Champignon Dreams is made with a dreamy duo of reishi mushroom and passionflower along with l-theanine derived from green tea to ease you into the evening. Juicy and balanced, with notes of strawberries, bitter grapefruit and earth. A good time in a glass.
Purple Lune: A full-bodied, decadent elixir, Purple Lune is made with mind-mellowing ashwagandha, tart cherry and l-theanine derived from green tea, botanicals that bring your body into balance. Rich and delicate, with notes of blackberry nectar, vanilla oak and rose petals. Complex, but not exhausting.
“As a distiller, I have long been a fan of apéritifs, and have developed wine-based apéritifs for other brands. There is something both elegant and nonchalant about a splash of vermouth poured over ice, or a simple spritz. Also, it would appear that European apéritif culture is finally being adopted by Americans. My prayers to Bacchus have been answered!” said McLachlan, Award-winning distiller for AMASS + The Spirit Guild, leading expert in botanicals and terroir, and Mother.
Starting now you can put sober October into full effect and take it all the way through to January (maybe even beyond!). Enjoy a new side of socializing with drinks that won't allow you to forget the minute details that make up the bigger moments. This holiday season, give yourself the give of mindfulness, relaxation, and feeling good.