Sam’s Club made a commitment to their members to “Bring the Merry” all season long to make up for the lack of cheer that came with 2020. The leading membership warehouse club has partnered with Laugh Out Loud (LOL) Studios and are working with Kevin Hart to put holiday cheer at an 11 out of 10. Are you having FOMO (fear of missing out)? Take a breath. There are nearly 600 clubs in the U.S. and Puerto Rico. That’s PLENTY of opportunity to find a warehouse near you and join in on the fun.
A Holiday Treat From Sam’s Club
This holiday season is anticipating the reuniting of families and friends for traditional celebrations. And, to keep stress levels low and smiles wide Sam’s Club is offering twice the number of savings events compared to last year. Options such as a direct-to-home wine program, higher quality gifts, food, decor, member experience and more will all be available. Megan Crozier, Chief Merchant at Sam’s Club, shared “Our members pay to shop with us, and they deserve a special experience. Sam’s Cub will ‘Bring the Merry’ with more this holiday season – more quality items in the club and online, more value, more ways to shop and more special experiences to delight our members all season long.”
A brand survey revealed to the company that their members plan to being their holiday shopping earlier this year, if they haven’t begun already. So, in response to that Sam’s Club decided to launch their shopping events earlier to give their members a jumpstart on savings. Black Friday who? The membership warehouse also released its first-ever holiday preview catalog in October. In this 35-page collection members will be guided to all their seasonal needs.
And just when you thought we told you the best part, it gets better. Sam’s Club is bringing experiences and surprises to their members that will make holiday shopping as much fun as visiting Rockefeller Center. Five locations will host a Merry-ville park lot. Here, members will have the chance to indulge in holiday experiences like ice-skating, special performances and much more. “Around here we say our members ‘expect something special,’ from us, and we deliver with more events, an earlier start, more marketing support than ever, incredible items, and technology like Scan & Go that let’s you skin the line and beat the crowds,” said Tony Rogers, Chief Member Officer at Sam’s Club.
Kevin Hart For Manager
For those of you who live under a rock or just don’t like to laugh, Kevin Hart is a famous comedian and actor. He’s released multiple stand-up specials on Netflix and starred in many films as well. His face is well recognized (when he can be seen over the counter) and he’s loved by many.
The campaign kicked off on social media yesterday with the first of a series of lighthearted social video takeovers, produced by LOL Studios. Throughout the series the comedian will take on the role as the club’s “manager”. He will be offering what already exists – quality gifts, decor, food and convenient shopping – but with exciting twists and more surprises. Members will be kept on their toes not knowing what he’s going to do next or where he may pop up. And if you’re already thinking ahead to create a hidden sleep space for yourself in your local club, please don’t because you don’t need to. You can keep up with everything happening on all social media channels and at SamsClub.com.