Khloe Kardashian is Nearly Unrecognizable in New Pic Shared by Kim Kardashian

The Kardashians are their own brand. Their bodies and faces are the brand they present to the world, and it

Khloe Kardashian is Nearly Unrecognizable in New Pic Shared by Kim Kardashian

The Kardashians are their own brand. Their bodies and faces are the brand they present to the world, and it works. Love or hate them, everyone recognizes the Kardashian/Jenner family members, and there's a good reason why they have signature looks: it's the brand.

So fans are a little baffled by a new image of Khloe Kardashian. In an image shared by sister Kim Kardashian that shows Kim, Khloe and mom Kris Jenner – the Good American founder looks nearly unrecognizable. Is it a brand upgrade, or just a reinventing of her self image?

Khloe Looks a Little Different, But it’s Not Plastic Surgery

Everyone always has thoughts on Khloe's body and looks, accusing her of plastic surgery with pretty much every image she posts.

This time though, the comments are less about little cosmetic tweaks and more about Khloe's weight. Recently, Khloe shared details about a diet she's been trying and the fact that it's worked well, helping her shed some pounds.

But in the new picture, shared by Kim during the trio's time on Jimmy Kimmel Live, some fans seem divided as to whether she looks like a healthier version of herself – or something else entirely.

TheNews writes, "In the picture, Kim is giving duck lips while wearing a leather, black tube top, and skirt. Kris Jenner sported a bob haircut while wearing a light blue suit jacket with jewels on it and a black dress.

Khloe rocked a short, tan dress and gave a serious expression to the camera. Fans noticed how skinny the 37-year-old looked, with one follower wrote: 'Khloe is unrecognizable,' commented one fan.

'OMG Khloe is Soo skinny,' said another."

Other fans said, "Khloe looks so good," with another adding, "Damn how Khloe get smaller then u."

Other comments mentioned the fact that Kris looks adorably like her mom – even wearing her mom's signature "berries and cream" haircut. Of course, Mary Jo Campbell was an OG decades before the "berries and cream" kid made the haircut famous again. And now Kris is reclaiming it – good for her.

But whether you like the look or not, Khloe's smile is radiant – it's clear she's happy with how she is, which is the most important factor.

Everyone Has Thoughts on Khloe’s Body

Of course, comments on Khloe's body are nothing new. Every time she posts a new pic, someone has a comment about something else they think she's surgically altered.

Recently, Khloe was mobbed by people who saw a short video of her working out and insisted she had gotten butt implants. CELEB took a look at the furor around Khloe's butt, and what she had to say in response.

"In the video, you can see what looks to be the shadow of something separate from her butt – and critics in the comments immediately latched onto it. Page Six reports, "'omg u can see her implants when stretching. A 2nd layer of her bum on top of her bum,' wrote one user within the comment section of a Khloé fan page on Instagram.

The Good American founder is seen stretching in a fuchsia workout set and pink sneakers in the clip.

'Yea I see it too. Something in her butt. Like something extra,' agreed another follower, with another adding, 'Sorry, if her butt is natural then I have some oceanfront property in Arizona I can sell to her.'

'They are not implants. They are fat injections,' offered another observer, with one more critic writing, 'Unless those leggings have cushion….idk, something is off but hey she paid so they’re hers ‍♀️.'”

Khloe saw the comments and got tired of it, so she decided to set the record straight, replying, "'lol silly goose. It’s the seam design of the leggings. that’s so funny ha! You guys just want to believe anything bad.'”

It must be exhausting for people to constantly think that the body you work hard for isn't your own. Now that Khloe has shared her diet and success with the world, maybe people will finally believe she's in charge of her own body and the way she presents it to the world.

Whether she's reinventing the whole brand that is Khloe Kardashian or just changing up her look, it's all up to her – and if it makes her happy, that's all that matters.