Madhappy X Lululemon Is Elevating Mental Health
And by elevating mental health we literally mean increasing serotonin levels with their new limited-edition collaboration collection. Madhappy and Lululemon
Victoria Liotta
And by elevating mental health we literally mean increasing serotonin levels with their new limited-edition collaboration collection. Madhappy and Lululemon have come together as one to create a run collection with the intention to showcase not just the physical benefits of running but the mental benefits as well. Ben Stubbington, Lululemon’s Senior Vice President of design and concepts said in the press release, “We created a collection for those seeking to find their own pace, and what that balance unlocks for your mind. Like Madhappy, we believe in the power of running, for physical and mental betterment, and this serves as the kit to help you get there.”
Graphics That Inspire
View this post on Instagram
The sunset-like palette has been released just in time for the spring/summer season. The 20-piece collection includes many cult-favorite Lululemon styles from tees and bras, yoga mats, and water bottles, to shorts and pants.
“Our collaborative collection with Lululemon includes a hero gradient featured throughout key pieces that highlights the lively, energetic tone of the coming together of both brands,” says Madhappy co-founder Noah Raf of the collection. “We are proud to partner and further the narrative that we as humans can improve our mental health through intentional activities like running that are accessible to the masses.”
With their mood-boosting collection, Madhappy and Lululemon have included a give-back component. Both brands are making a donation to The JED Foundation, a New York-based nonprofit that offers resources to high schools and colleges to support mental health, substance misuse, and suicide prevention programs.
Madhappy: Two Words Coming Together
View this post on Instagram
Born in 2017 in Los Angeles, Madhappy has created conversations around mental health and wellness in the form of a fashion and lifestyle brand. Their website reads, “The beauty is that each person can have their own interpretation of it. In our opinion, Madhappy is the essence of life: two words coming together to create a life-like existence. It’s about the ups and downs and everything in between. It is recognizing that everything isn’t perfect because it shouldn’t be. It is realizing that the lows make the highs that much more pronounced.”
Continuing their endeavors, the brand launched The Madhappy Foundation in 2022 as a non-profit organization with a mission to level up its commitment towards advancements in mental health. Through this foundation, 1 percent of proceeds from every sale will benefit their efforts toward the future of mental health.
Madhappy has also created an online community called The Local Optimist which offers people free resources including playlists, podcasts, stories, and more. Consider this your safe space to roam online in search of ways to better your mentality.
So, now that you have every justifiable reason to purchase something from this collection, which item are you buying first?