British car giant McLaren has unveiled its newest supercar – a hybrid model called the Artura. Packed with features from roof to tires, the relatively affordable hybrid offers the McLaren’s signature sleek design wrapped around a purring V6 engine and computer chips to connect you with every feature in your car.
McLaren’s Artura Offers a Lightweight, Nimble Powerhouse
In an e-mail detailing the elegant car’s launch, McLaren sums up the model’s features; “Luxury supercar company McLaren Automotive has revealed the McLaren Artura, its next generation high-performance hybrid supercar.
The McLaren Artura was revealed to the world in a spectacular digital launch coming from its global headquarters featuring McLaren’s new Formula 1 driver Daniel Ricciardo.
The all-new Artura is the company’s first high-performance hybrid series supercar and opens a new era for electrification across the McLaren range.
With the new McLaren Carbon Lightweight Architecture (MCLA) at its core, the Artura is testament to McLaren’s commitment to super-lightweight engineering to deliver outstanding levels of thrilling performance and engagement while powered by an all-new hybrid powertrain that features a brand new V6 engine.”
Focused on lightening the load of the frame to offset the weight of the hefty lithium batteries, the Artura’s MCLA build is a groundbreaking step towards making traditionally heavy hybrid cars more nimble. CNN explains, “With the Artura, engineers emphasized weight reduction even more than usual to make up for the added mass of its heavy lithium batteries. The V6 engine in the Artura, for instance, weighs 110 pounds less than the V8 engines used in McLaren’s other sports cars. Overall, the Artura weighs about 3,300 pounds, which is a little more than one of McLaren’s non-hybrid sports cars, like the 720S.”
Features for the Future
Like most McLaren cars, increased connectivity offers insight into every function of the luxury supercar, and goes one step further in offering Pirelli’s Cyber Tires as a standard feature, tacking on premiere tires with computer chips embedded directly into the tires themselves. This offers far more accuracy and real-time feedback than other tire systems, and offers a driver insight not just on tire pressure but also on temperature. The tires will also notify the driver if their rated speed is being exceeded, making them safer on the race track.
Ars Technica adds, “…there’s a suite of advanced driver-assistance systems, including adaptive cruise control. And there’s a new infotainment system that now has Apple CarPlay and Android Auto functionality, as well as apps from McLaren like track telemetry. The car even features new Pirelli P Zero Corsa tires with what the rubber company is calling ‘Cyber Tire’ technology, which combines software as well as hardware in the tires that ‘generates a stream of high-value data based on tire specific conditions that is relayed to the control systems of the Artura to deliver the best tire performance.'”
As McLaren Turns to Hybrids, Artura Marks an Important Step
In a world where cars burning fossil fuels are increasingly becoming a liability, it’s refreshing to see big-name manufacturers like McLaren focus on providing environment safe options for their niche market that is also affordable. Well, relatively affordable. Comparable hybrid supercars run round $500,000. The Artura starts at $225,000.
In a press release, the CEO of McLaren Mike Flewitt, discusses the landmark launch; “Every drop of McLaren’s experience and expertise has been poured into the Artura. Our all-new, high-performance hybrid delivers all of the performance, driver engagement and dynamic excellence for which McLaren is renowned, with the additional benefit of electric driving capability.
The introduction of the Artura is a landmark moment – not only for McLaren, or for our customers who will enjoy this car on every emotional level, or for the supercar market, but also for the wider sector as we demonstrate that lightweight engineering and electrification must go hand-in-hand to deliver agile performance and driver engagement as part of an electrified future.”
Those looking to bring the Artura home can expect Q3 delivery, and can go to McLaren’s website to start the process.