The Secret Behind One Of New York’s Fastest Growing Influencers
Megan Linke and her blog have come a long way – in a relatively short amount of time. Her Instagram
Megan Linke and her blog have come a long way – in a relatively short amount of time. Her Instagram account Li & Me In NYC gained over 200k followers in 2021 year alone. A remarkable growth, that many try to replicate.
A couple of years ago, Linke started to share photos of herself and her son Liam wearing matching t-shirts. ‘Twinning’, she called the casual posts that were mixed with her everyday life pleasures and duties she shared on her page. They would quickly go viral and gain Meg’s Instagram account a lot of attraction and engagement. The smart content creator used the momentum to keep creating and sharing authentic content and invite followers deeper into her life. The result has been continuous growth on a large sccale, not going unnoticed by major fashion and lifestyle brands.
French moguls like Yves Saint Laurent, Loreal Paris, or Italian designer Ferragamo, they all approached Megan for collaborations on her channel. The mother from the Upper Westside of Manhattan has quickly reached a level that many micro-influencers would describe as their goal. For Linke the journey has only begun.
In a highly competitive industry, channels tend to go monotonous, generated and lacking authenticity. Linke consciously avoided such traps and shares a much more unfiltered version of her life. Whether it’s glamourous high fashion shootings or Liam’s dentist appointments, users feel like they’re following a ‘real person’ that isn’t calculating every single piece of output.
A True Animal Activist
Currently counting over 260.000 followers that are interested in the daily adventures of a NYC mom, the audience keeps growing at a fast pace. Megan linke is also an engaged animal activist, personally taking care of her 5 rescue dogs, two of them being special needs dogs.
Her work with animal shelters is planned to turn into bigger long term collaborations, allowing others to be introduced to the ways they can contribute. The fact that Linke is able to follow her passions and run a business while being a mother is an inspiration to many that follow her and shows a different approach to the ‘back to office after maternity leave’ model that is often advocated as the only model for women that plan to grow a family.
Keeping The Glamour Humble
Linke grew up in Illinois and with her Midlands roots keeping her grounded. Behind the glamourous collaborations, it takes a crucial amount of discipline and dedication to build a business and authentically integrate personal passions while fulfilling the daily tasks of a mother. It’s the unfiltered and humble approach to in often superficial industry, that separates Meg from the majority. And it shows in her relatability for her audience. Last year, Megan Linke was named amongst the Yahoo Top 10 Inspiring Influencers Of The Year.
After flying right through the 100k & 200k followers marks in 2021, Li & Me In NYC is destined for even greater success in 2022. Let’s see who grows faster, Liam or Megan’s audience.