Miami Swim Week and Maxim Hot 100 Come Together for Glam Celebration of Fashion and Beauty
Summer is here and Miami is heating up. Vacationers are flocking to the warm sandy beaches and locals are taking

Summer is here and Miami is heating up. Vacationers are flocking to the warm sandy beaches and locals are taking to the waves, but there's one event on the horizon that trumps the normal seasonal buzz: Miami Swim Week.
Kicking off July 14-21 this year, Swim Week brings together the hottest in swimsuit fashion, beauty – and the kind of electric vibe that runs through all of Miami.
Maxim Magazine is gearing up to celebrate their Hot 100 issue during the heart of Swim Week, and it's the kind of party you won't want to miss.
An Epic Party at Hyde Beach
Maxim Magazine's Hot 100 issue is here, just in time for Swim Week. They're celebrating the sultry issue release at Hyde Beach SLS Miami on Saturday July 16 from 10PM to 3AM.
The event will be hosted by cover model Paige Spiranac, who is an American social media personality and influencer, model, golf instructor, and former professional golfer.
Private tables and cabanas are available for $2K-$10K, and guests can expect experiential activations, specialty cocktails, and hundreds of models and celebrities to make the night special. Table packages include space for 6-10 guests, and door admission is $60 per person.
With VIP Nightlife at the helm, Maxim and co the starring guests, and fun, fashion and Swim Week the feature experiences – it's the kind of vip party you don't want to miss out on. For more information, visit the website.
SLS South Beach
Much of Miami Swim Week will be going down at SLS South Beach – and there's a reason for that.
A beachside hotel with a grand vibe, SLS welcomes guests with an extravagant glass atrium feature, but what's inside is a hidden gem Miami holds close to its heart.
Interior room decor embraces a fun, chic and playful white palette with French and Victorianesque touches throughout – playful pops of pink and gray to keep the eye fascinated and pleased.
Rooms range from a standard king or queen all the way up to the Tower Penthouse which overlooks both South Beach and the sands below with the crystal blue ocean beyond.
Guests can enjoy delectable bites from Chef José Andrés or Master Sushi Chef Katsuya Uechi, with a unique local-global Latin vibe and award-winning sushi, or sip cocktails to the sound of the waves.
Use the hotel's house Lincoln or rent a designer Vivrelle bag for 24 hours, then hop off to Hyde Beach or a night on Miami's electric town nightlife. Not only is SLS one of the most coveted places to stay in Miami, but it's the perfect home for some of Swim Week's finest events.
For more information or to plan and book your stay, visit the website.
Miami Swim Week 2022
This year's Swim Week all kicks off July 14, and it's bringing the flavor of 2022.
Boho, sweet, sexy, flirty – it's all in this year as the fashion world reclaims what it means to celebrate expression and beauty in a world gone chaotic.
Miami Swim Week is known to bring some of the world's most beautiful together, and this year is no exception. Expect shows or panels from the following sources:
- Model, influencer and breast cancer survivor Christine Handy
- Maaji "Rewind for good times"
- A team-up between restaurant brand Chotto Matte and Aguaclara Swimwear
- Sports Illustrated
- Vogue
- Parisian Showroom's La Plage Miami
- Paraiso Miami Beach, offering a variety of shows and events
- Elspiri: A Miami-made Black-owned line designed to make the wearer feel confident and beautiful
- Art Gives Back Big: A charity event that benefits St. Jude's Children Hospital
- Forever 21
- Megan Mae
- Influencer Happy Hour
- Plus so much more.
Big brands are coming to play alongside newcomers and start-ups. Stars like Megan Thee Stallion, Natalie Negrotti, Tracee Ellis Ross, Jennifer Aniston, Priyanka Chopra jones, Jonathan Van Ness, Madison Martina, and more will stroll the runway or headline release events – making it the perfect place to star-spot if your eyes aren't already full of stars from the beauty at every turn.
For more information, visit the website.