Is MrBeast Going to Pull an 11th-Hour Hail Mary to Become the New Twitter CEO?
It’s official: Elon Musk has announced that he’s out as Twitter’s CEO, and he’s named a new person to replace
It’s official: Elon Musk has announced that he’s out as Twitter’s CEO, and he’s named a new person to replace him.
Before the new CEO’s identity was revealed, people were speculating as to who he could possibly choose.
And MrBeast – famed YouTuber and philanthropist – wanted to toss his hat in the ring one more time.
So, did it work?
People Were Vying for the New CEO Role
I call dibs if she doesn’t work out
— MrBeast (@MrBeast) May 11, 2023
On Thursday, Musk made the surprise announcement on Twitter; “Excited to announce that I’ve hired a new CEO for X/Twitter. She will be starting in ~6 weeks!
My role will transition to being exec chair & CTO, overseeing product, software & sysops.”
MrBeast immediately chimed in with, “I call dibs if she doesn’t work out.”
And he wasn’t the only one making a last-minute effort to catch Musk’s attention for the job.
Ever since Musk announced that he was stepping down, people have submitted themselves for consideration – and Musk has ignored all of them.
There was some speculation that the new CEO would be someone politically-motivated, given Musk’s penchant for posting right-wing content in recent months.
But it would seem that he picked someone based on their qualifications – a lesson American politics could learn from.
And unfortunately, MrBeast will not be getting that 11th-hour save to become the new CEO.
There’s someone else lined up and ready to go.
Here’s Who Elon Musk Actually Selected as Twitter’s New CEO
I am excited to welcome Linda Yaccarino as the new CEO of Twitter!@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app. https://t.co/TiSJtTWuky
— Elon Musk (@elonmusk) May 12, 2023
Now that all the trolls and speculators have had a crack at things, it’s time to figure out who exactly Elon Musk picked to succeed him at Twitter.
And the answer is: NBCUniversal’s chairman of Global Advertising and Partnerships Linda Yaccarino.
Musk made the announcement official on Friday, tweeting, “I am excited to welcome Linda Yaccarino as the new CEO of Twitter!
@LindaYacc will focus primarily on business operations, while I focus on product design & new technology.
Looking forward to working with Linda to transform this platform into X, the everything app.”
Yaccarino released a statement early Friday about her departure from NBC, writing, “It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team. We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together.”
And as for her professional accomplishments, The Washington Post reports, “Yaccarino oversees about 2,000 workers in her role, according to her online bio for the network, about the same or slightly more than Twitter’s staff. At NBC, it said, her team oversees the monetization strategy for Peacock, the network’s streaming service. Her team has also generated more than $100 billion in ad sales and entered partnerships with companies including Apple, Snapchat, BuzzFeed, Twitter and YouTube, it said.
During her tenure, Yaccarino consolidated many of NBCUniversal’s individual marketing and sales teams — for Bravo TV, Peacock, USA, Syfy and other NBCU operating units — into one centralized marketing and sales structure for the company.
And she has worked closely with Twitter and other technology platforms, such as Snapchat, to deepen NBCU’s digital partnerships. Just last week, NBCU announced an expanded deal with Twitter for the 2024 Olympic games in Paris, which includes a so-called ‘Paris 25-Day Countdown’ featuring daily athlete or event clips leading into the Opening Ceremony, and real-time highlights and an exclusive live Twitter show during the games.”
Musk has faced ample criticism during his time as Twitter CEO, and it will be up to Yaccarino to soothe ruffled feathers and set a course through Musk’s blunders to profitability and stability for the beleaguered social media platform.