Have you ever closed your eyes and just felt music? Felt the vibrations and the way different beats flow through you? At a live concert, it's as much a physical experience as it is auditory and visual.
Now, Cheez-It has teamed up with Pandora Radio to turn that magical vibration into something tangible - a taste you can enjoy.
Cheez-Its Aged by Sound
A food created by music: it sounds like science-fiction. However, Cheez-It and Pandora have turned this wonder into reality.
A bizarre Swiss study found that using the vibrations from hip-hop music to sonically age cheese could produce a more robust flavor and smell.
Luckily for the world, Cheez-It got wind of this study and decided to put it to the test with partners at Pandora, creating Aged by Audio cheese crackers.
The enterprising team shares in a statement, "The study suggests that the tempo and sonic frequency of certain hip-hop songs could take the classic, absurdly satisfying flavor of your favorite crunchy snack made with 100% real cheese to the next level. Cheez-It enlisted the help of the music and sonic experts at Pandora to find hip-hop songs with similar attributes to those from the study and create the first-ever sonically-aged snack made with 100% real cheese – aged to music by iconic hip-hop artists. The limited-edition crackers combine the world's love of hip-hop, the brand's dedication to producing the world's best-tasting cheese snacks and Pandora's musical expertise to create a truly exclusive, one-of-a-kind snacking experience."
Erin Storm, senior marketing director of Cheez-It added, "After six months in the making, we're thrilled to finally share this absurdly delicious collaboration with our fans. Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings."
Starting on May 26, a limited run of this extraordinarily-flavored crackers will be available through this website.
In addition, fans looking to vibe with their food can download the Aged by Audio mixtape through Pandora starting May 26, and hear what their crackers listened to over six months in a secret location as the flavor was aged to perfection.
In addition, Cheez-It is helping SiriusXM radio host Sway Calloway launch a new YouTube series on May 26 called, "Living Legendz" about the way hip-hop has impacted the world. Calloway says in a statement, "This collaboration is the perfect mix of my favorite things: hip-hop music, wild innovation and Cheez-It. Hip-hop has influenced many lives, so I'm looking forward to seeing if fans can taste the effect of the most beloved genre of music in the world on these crackers."
Fans can also enjoy a 90-day free trial of Pandora premium through purchase of these special cheese snacks. So gear up with merch and get ready to enjoy the taste of hip-hop.
Pandora - It's Been Around Awhile
Today, music-lovers have a number of streaming options to choose from.
But there was a time when Pandora was a pioneer in the industry and one of the only choices available.
All the way back in the Stone Age of 2000, Pandora first hit the waves - and it was picked up mostly by college kids around the country.
In the beginning, options were limited and streaming was occasionally a little laggy (back when lag was still a thing). But it quickly spawned a world of streaming services that's now a staple in modern life. By 2012, Pandora was everywhere - and so were its competitors.
Pandora's catalog offers a wide variety of music stars from Kendrick Lamar all the way back to Dolly Parton's original stuff, big band music, opera, rock, kid's music and more.
Without Pandora, we wouldn't have Spotify - which appeared 6 years after the launch of the OG program.
By teaming up with Cheez-It for this revolutionary approach to food making, it's a sign that the streaming innovator is still staying ahead of the curve - and there's a lot to look forward to. It just might come in unexpected places, like your favorite cheese cracker box.