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As A Global Leader In Hospitality TAO Group Brings A New Wave To Vegas Nightlife

As A Global Leader In Hospitality TAO Group Brings A New Wave To Vegas Nightlife

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Jul. 25 2022, Published 4:40 p.m. ET

TAO Group Hospitality is known across the globe for its best-in-class cuisine, award-winning nightlight, and world-renowned daylife. The global leader in innovation and creativity acquired the well-respected Hakkasan Group in 2021, making them the world's largest entertainment brand with 60 entertainment dining and nightlife venues in over 20 markets across five continents. TAO Group works to be above the standard that they set for themselves and hospitality services everywhere. Guests come first when setting a new bar for entertainment that can't be imagined but only experienced. Through partnerships and their owned operations, TAO Group continues to reinvent the future of hospitality. And, this summer, they're launching a new wave of nightlife: Evening Tide.

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Bring The Day Into The Night

TAO Beach Club, located on the rooftop of the Venetian, first opened in 2007. The original layout was 18,000 square feet and could hold a capacity of 1,586. Staying closed slightly longer than the pandemic called for, the day club was renovated to be almost three times the size, now filling up to 3,000 people. Last February, Jason Strauss, Tao Group co-CEO hyped up the new look saying, "People will be completely mystified and have no correlation to what was before and what is now."

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He elaborated on the $50 million renovation, “We made access dramatically better with this major investment. It was a herculean effort to build this escalator through the roof of the Venetian from Tao restaurant and nightclub to take you up here."

Strauss revealed the groups effort to take into consideration every guest who will be there, from the cabana goers to the dance floor movers. He stated, “Especially with the giant Temple Bar, I think we’ll have the best bar experience and bar views. That was a big thing. Obviously the cabanas are important for guests who place a premium on that real estate, but for those people who are just coming to enjoy the bar and dance, we spent a lot of time creating unique experiences for them.”

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The Asian-inspired tropical oasis takes you into a world of modern elegance. The luxurious scenery is the first thing to take over guests as the elevator doors open. Next, their ears are flooded by famous tracks from a state-of-the-art sound system accompanied by giant LED screens.

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Living up to their promise, TAO Group is doing it again and giving guests another unforgettable experience. Starting at the end of this month, TAO Beach will be hosting a night pool party series. The extravagant rooftop will join the nightlife scene with Evening Tide. The first of many evenings to come will be held on July 31 with a performance by ILLENIUM. This pool party under the stars will be the first of its kind with an elevated ambiance and headlining performers to make you dance through the night in Las Vegas.

Alesso Announces Residency

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"I always try to find the next new thing and I have a lot of experience in Vegas. This opportunity really came about after seeing their ideas about how everything is going to look [at Tao Beach]. It’s just so exciting to be a part of this. I love the guys from Tao Group. They’ve always been the best at what they do, so it was kind of a no-brainer. The dayclub is going to be something else," Alesso told Las Vegas Weekly when talking about his residency with the dayclub.

Fans of the DJ will be able to hear his major tracks live such as, "If I Lose Myself," "Under Control" and "When I'm Gone," his collab with Katy Perry.

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Alesso gushed to Las Vegas Weekly, “All this stuff has happened pretty fast, and it’s only March. It’s like I can’t even keep up with everything, but it feels like a blessing. I feel like it’s been so quiet in the dance-music scene; we had all these plans for 2020, then nothing was possible. I was hoping all this stuff would come to life, and some came sooner than I thought.”

Be sure to get your tickets and reserve your spots at TAO Beach Club before the season ends, and don't miss out on their greatest new experience to come, Evening Tide.

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