Grab your knee-high leather boots and an infinity scarf, PSL life is back.
Pumpkin Spice Lattes have returned to Starbucks along with a fun fall menu, and it's time to celebrate your autumnal fantasies with the flavor of changing leaves and cooler weather.
Pumpkin Spice Lattes are BACK!
One could almost hear the celebrating across the nation today as Starbucks welcomed Pumpkin Spice Lattes back to the family, along with other fall menu items.
The surprisingly controversial flavored latte drink has been both the object of ridicule and adoration over the years, as it's often labeled a "boogie white girl" beverage or called "over-rated." But those who love the pumpkin potion don't care, they're just glad that it's back year after year.
Joining the infamous PSL in a triumphant return to Starbucks, other menu items to return today include:
- Pumpkin Cream Cold Brew: Starbucks cold brew combined with vanilla syrup and topped with pumpkin cream cold foam and pumpkin spice
- Apple Crisp Macchiato: Includes oat milk and Starbucks Blonde espresso with apple, cinnamon, brown sugar and a spiced apple drizzle
The Pumpkin Spice revolution has been helmed by Starbucks through the years, but it's part of a much larger movement that edges the autumn experience further into summer - and not everyone is happy about it.
The Halloween Encroachment Moves Farther Into Summer
Year after year, it seems like fall comes a little earlier to the United States. Once school supplies start to phase out in early September, shelf space they once occupied is being replaced by Halloween and fall decorations.
It's similar to the Christmas Creep, which sees stores advertising Christmas decorations and sales as early as mid-November.
From a marketing standpoint, it makes sense. The longer you sell the highly desirable limited-time products, the better chance you have of profit from those products. But on the other hand, the holiday creep is starting to leave bad taste in the mouths of consumers - Pumpkin Spice Latte notwithstanding.
Instead of being excited for extended holiday shopping experiences, people are burning out on the never-ending Halloween displays and stores skipping directly over Thanksgiving to push Christmas down shopper throats. It's a delicate line for corporations to walk between celebrating and taking advantage of consumer opportunities, but not taking it too far and backfiring.
Corporations have yet to strike that perfect balance, and currently they're still creeping ever closer to the middle of summer. Dairy Queen is also on top of the fall flavors trend, being joined by a number of other beverage retailers who are pushing the pumpkin life right into summer's pool parties.