PATRÓN Tequila Releases the Impressive and Rare EL ALTO Spirit
PATRÓN Tequila may be one of the most recognized and well-respected luxury brands globally, but that hasn’t taken away from
Victoria Liotta
PATRÓN Tequila may be one of the most recognized and well-respected luxury brands globally, but that hasn’t taken away from their dedication to quality and craftsmanship. Each bottle is produced in the Highlands of Jalisco, Mexico, with attention to every minute detail from hand-harvesting the highest-quality 100 percent Weber Blue Agave, to the traditional, time-honored distillation process and individual labeling, numbering, and inspection of each bottle. Now, PATRÓN is reaching new heights with the launch of PATRÓN EL ALTO.
“PATRÓN EL ALTO honors the effort of every proud PATRÓN familia member involved — from the agave selection to the distillation and aging — in creating a tequila so naturally sweet and balanced,” said D-J Hageman, Vice President of Marketing at PATRÓN. “In true PATRÓN style, Master Distiller David Rodriguez cut no corners and took care, attention and time to create the pinnacle of perfection at PATRÓN. And now, with the strong return of nights spent out since the start of the pandemic, PATRÓN EL ALTO comes at a perfect time, bringing people together for extraordinary moments of celebration and encouraging those who wish to experience the very best of everything.”
Tequila With A Splash of Luxury (on the rocks please)
PATRÓN makes their spirit on the path less traveled [by most brands] which is impressively rare in the industry and innovative. EL ALTO is created using a method that requires meticulous precision and time. The traditional Tahonas production process uses a two-ton volcanic stone to crush the baked agave which creates a tequila with natural sweetness and flavors of the earth.
David Rodriguez, PATRÓN Master Distiller states, “PATRÓN EL ALTO stays true to PATRÓN Tequila’s traditional roots in distilling while innovating in a way that achieves the best blended, aged tequila profile possible. The tequilas that harmoniously come together in PATRÓN EL ALTO are a result of selecting the finest 100% Weber Blue Agave in the highest parts of Jalisco, Mexico, a territory known for producing the sweetest agaves, which gives PATRÓN EL ALTO its incredibly smooth and sweet taste. We took four years to focus on only the best of the best and perfect the bold, sweet flavors of this expression the right way: naturally.”
EL ALTO is crafted with Extra Añejo and blended with Añejo and Reposado tequilas each aged to their maximum potential. In this bottle is four years of craftsmanship, ingenuity, and artistry, put together by Rodriguez and his team of talented distilling artisans. After engaging in over 300 tastings, they masterfully cultivated exceptional flavor. This exquisite spirit is naturally smooth with subtle notes of figs, honey, caramel, dried fruit, and vanilla.
The Finest in the World
“PATRÓN EL ALTO achieves the brand’s one goal in mind: to create the finest tequila in the world,” reads their press statement. Their newest offering is the result of having been aged in 11 types of barrels, mostly hybrid barrels of American oak body and French oak heads, as well as crafted in small batches to promise consistency and quality.
“PATRÓN has been an industry leader and will once again change the game as it enters the prestige category of tequila, a segment forecasted to double in size by 2025, with the launch of PATRÓN EL ALTO,” said Hageman. “PATRÓN EL ALTO continues to elevate the standards of tequila, demonstrating our tireless dedication to perfection. When you reach for PATRÓN EL ALTO, you’re reaching extraordinary heights of quality, flavor, and smoothness. ”
Elegantly packaged in a distinctive bottle, matching the blue hues of the agave fields in the Jalisco Highlands, PATRÓN EL ALTO is desirable for all occasions – big and small. For $179 you can enjoy a bottle of your own the proper way – in the cities known for being the pinnacle of celebrating momentous occasions – New York, Miami, Las Vegas, and Los Angeles.
Celebrating Perfection
To celebrate the launch of PATRÓN El Alto, PATRÓN hosted a series of events over the weekend with rap icon Missy Elliott. She celebrated a number of achievements, one being taking the stage for the first time in three years. The weekend began in Las Vegas on Thursday night as she made an appearance at the famous Madame Tussauds for her first-ever wax figure unveiling.
On Friday was when she returned to the stage to celebrate the launch of PATRÓN Tequila’s boldest innovation to date, PATRÓN EL ALTO, at Zouk Nightclub at Resorts World Las Vegas. she danced through the crowd performing hits like “Get UR Freak On” and “Work It.”
She topped off the weekend on Saturday evening Missy Elliot celebrated her success with an intimate group of friends who raised a glass of EL ALTO as a ‘cheers’ to her.
Celebrities in attendance included Lil Wayne, Miguel, Rosci Diaz, Bachelor stars Tayshia Adams and Nick Viall, Selling Sunset’s Mary Fitzgerald and Romain Bonnet, Vanderpump Rules’ Ariana Madix and Katie Maloney, and more!
