Resorts World to Open Fred Segal Market with Amazon Just Walk Out
Resorts World in Las Vegas opened in June to the sound of fanfare and jubilation. The cutting-edge technology integrated into
Resorts World in Las Vegas opened in June to the sound of fanfare and jubilation. The cutting-edge technology integrated into the property, the array of big name brands collaborating with the resort, and the impressive lineup of star performers made Resorts World one of the most anticipated Vegas openings in history. Somehow though, it’s not only lived up to the hype – it has exceeded it. Now, Resorts World is kicking it up another notch, offering guests another layer of top-tier convenience. Fred Segal Market is opening in Resorts World’s District shopping center, fully integrated with Amazon’s “Just Walk Out” technoloy.
Fred Segal Market
Resorts World’s Fred Segal Market is just the newest Fred Segal outlet to join the Resorts World family. In February, Resorts World announced that it would be adding two Fred Segal locations within its shopping District; Fred Segal Men’s and Fred Segal Women’s. Now, they’re adding a third locale: Fred Segal Market.
The Fred Segal Market will be adjacent to Fred Segal Men’s in RW’s District. The Market will offer candy, snacks, drinks, and Grab & Go food items for shoppers, as well as a number of souvenirs to choose from. While this is certainly intriguing enough on its own given the Fred Segal brand, the most fascinating news about this venture is the announcement that the Market is teaming up with a special technology from Amazon.
Just Walk Out?
The Fred Segal Market will be offering a fully-integrated futuristic shopping experience for guests. The Market is partnering with Amazon to offer a “Just Walk Out” experience. Just Walk Out technology tracks guests through the store, monitoring what items they put in their cart, and which they put back. As guests leave the store, the technology will automatically charge the shopper’s credit card for the items in their cart, meaning they don’t have to wait in lines or contend with another human being. They just… walk out!
This sort of technology has become more en vogue in recent months as people have wanted to avoid human contact during the pandemic. But even before the pandemic, more stores were turning to associate-less check-out technology. Wal-Mart and Target, for instance, use more self check-out options by the year, allowing guests to check themselves out. Amazon’s Just Walk Out tech is like the futuristic big sister of that technology, skipping the check-out line altogether. Introverts and germaphobes alike rejoice; the future in human avoidance is now.
“As we have strived to create a resort that encompasses the most technologically advanced offerings throughout the complex, we are thrilled to continue this effort with the use of Amazon’s Just Walk Out technology,” RW’s vice president of retail Matt Pinal said in a press release.
Resorts World District Shopping
Resorts World in Las Vegas has really pulled all the stops out to make the shopping District a one-stop spot for all your luxury shopping needs. With a variety of brands for different tastes, it’s a must-see for visitors to Vegas. Adding the unique and quirky Fred Segal Market to the impressive array just proves that Resorts World is ever-growing, meeting the needs of their discerning guests.
Here are some of the shops already in the District and ready for shoppers:
- Judith Leiber Couture
- Herve Leger
- Pepper – as a side note, this spicy adult’s intimates store handed out some intriguing samples at the RWLV opening
- Nectar Bath Treats
- O Bag
- Sneaker Garden
- Black Clover.
Here are some more stores that will be opening soon:
- Kardashian Kloset
- Miss Behave Beauty Salon
- Twila True Fine Jewelry and Watches.
Resorts World is ever updating its plans, and a new announcement comes almost weekly for what the newest Vegas destination will be offering. Aside from the District, visitors to Resorts World Las Vegas can enjoy over 100k square feet of casino floor, a wide variety of dining options, and some of the best lodgings in Nevada. The experience at Resorts World is intended not just for out of town visitors, but for locals and day visitors to enjoy as well, offering everything from souvenirs, gaming experiences, dining, drinks, and shopping in a wide variety of budget ranges.
Now, guests will be able to nip in to the Fred Segal Market for some quick eats as they continue to browse the brand’s finest offerings. And the technology integration at Resorts World continues to prove that they are at the forefront of hospitality convenience.