Because who doesn’t want to get the biggest bang for their buck and see more than one musical act perform in one day? Music Festivals go further back than the recent hype this generation has given them. Flashback to the 1967 Monterey Pop Festival to be specific. And if that doesn’t ring a bell then let’s use Woodstock. The 1969 event holds a place within American pop-culture history which became the inspiration for what festivals have evolved into today. What used to be “a communion of culture” according to Carlos Chirinos, a professor of clinical music and global health as New York University, has now become one of the most profitable and timely ways for artists to sell their music. “A group of people who were into the same type of music, they would come together. That was the driving force throughout the 1970’s and 1980’s until it became a profitable format,” shared Chirinos.
The Superbowl is widely known for its famous half-time show which would typically feature one or two major artists. However, as of four years ago (three if you don’t count 2021) they have stepped it up. Not only do we get a jaw dropping half-time show but we also get a three-day music festival leading up to it.
Out Of The Loop Are You?
Super Bowl Music Fest was established in 2018 with the intent to redefine Super Bowl weekend. As if it was previously lame or something. Anyways. This weekend long event begins on a Thursday and happens through Saturday. It has included some of the biggest names in music to compliment one of the biggest sporting events in the world. Must I name it? Okay, twist my arm. The Super Bowl!!
The global leader in premium experiential hospitality, On Location is the co-producer of this highly anticipated event. Not only do they put together a great show but they are the Official Hospitality Provider of the NFL. They offer premium tickets which include exact seat locations and all-inclusive pregame experiences beyond the ropes of security. Oooolala. On Location prides themselves on giving you the best Super Bowl experience possible with the most memorable adventures like going onto the field of confetti after the game. And we all know someone who wants that pic for the gram.
Famous Faces of Music Taking The Stages
Each year has showcased a range of artists from country to pop to hip hop and rap. The debut year, 2019, took place in Atlanta, Georgia. The line-up included Ludacris, Migos, Aerosmith, Post Malone, Cardi B, Bruno Mars, Ciara and more. Over the course of the weekend over 41,000 music and NFL fans crowded the State Farm Arena for unforgettable performances. It’s success instigated another year of the festival to happen in 2020. In December 2019, John Collins, CEO of On Location Experiences shared, “After a tremendously successful launch last year, we are thrilled to bring the Bud Light Super Bowl Music Fest back for its second year and to the city of Miami. The 2020 lineup in the The Magic City included DJ Khaled, Meek Mill, Dababy, Megan Thee Stallion, Guns N’ Roses, Snoop Dogg, Maroon 5 and Dan + Shay. People Magazine labeled it “Super Bowl dominance” and Billboard complimented its “All-star lineup.” And now, the “Epic Bash” will make its return, this time to Los Angeles, California.
“We’re absolutely thrilled that our Bud Light Super Bowl Music Fest is returning to bring passionate music and football fans’ never seen before performances,” shared Lane Joyce, Director of Experiential Marketing for Bud Light. And I know what you’re thinking- “just tell us the lineup!” So okay, here it is.
- Thursday, February 10th: Halsey and Machine Gun Kelly. And, with special guests?! That’s a nail biter.
- Friday, February 11th: It’s the ever so popular couple Gwen Stefani and Blake Shelton with Mickey Guyton
- Saturday, February 12th: You’ll be taking a trip back to the early 2000’s with a performance from Green Day. And, alongside them will be the not so wrecking ball anymore, Miley Cyrus.
The President of On Location, Paul Caine expressed, “Los Angeles is the epicenter of sports and entertainment, and we’re thrilled to host this incredible festival for a celebration of everything the city represents.”