Taylor Swift’s Call to Action Results in Over 35,000 New Voter Registrations
Taylor Swift’s call to action on National Voter Registration Day resonated deeply with her dedicated fanbase, resulting in a surge
Nik Richie
Taylor Swift’s call to action on National Voter Registration Day resonated deeply with her dedicated fanbase, resulting in a surge of voter registrations.
Swift harnessed her immense social media presence, directing her staggering 272 million followers on Instagram to Vote.org, a nonprofit organization facilitating voter registration.
In her Instagram story, Swift encouraged her followers with the question, “Are you registered to vote yet?” She continued, “I’ve been so fortunate to see many of you at my recent U.S. shows. I’ve heard your voices, and I know how influential they can be. Make sure you’re ready to use them in our upcoming elections this year!”
According to CBS News, Swift’s message had a substantial impact, driving a rapid increase in user traffic to Vote.org. Nick Morrow, the website’s communications director, reported an average of around 13,000 new users every half-hour on X, the platform formerly known as Twitter.
Morrow praised Swift’s efficacy, noting, “Let’s just say her reputation as a mastermind is very well-earned.”
Following Swift’s Instagram post, Vote.org experienced a remarkable surge in voter registrations, with over 35,000 new registrants—an impressive 22.5% increase compared to the previous year. Additionally, registrations by 18-year-olds witnessed a remarkable 115% boost compared to the previous year, and the organization helped 50,000 individuals verify their registration status.
In an even more remarkable turn of events, there was an astonishing 849% increase compared to 2021, indicating the heightened enthusiasm of this generation’s participation in shaping the outcomes of upcoming elections, as confirmed by Andrea Hailey, the CEO of Vote.org, in a social media post.
Hailey expressed her gratitude to Swift, describing these numbers as a “love letter” to the pop star for her crucial role in amplifying voter voices.
Swift’s Journey in Political Advocacy
Taylor Swift embarked on her political journey in 2018 when she broke her political silence by endorsing Tennessee’s Democratic Senate candidate, Phil Bredesen. She criticized his Republican opponent, then U.S. Representative Marsha Blackburn, citing Blackburn’s opposition to certain LGBTQ rights and her vote against the Reauthorization of the Violence Against Women Act in 2013.