The heart of Israel is welcoming international travelers back, and it’s a huge relief for the tourism industry. After almost two years of isolation and distance, international travel is resuming around the world, and in Tel-Aviv one hotel in particular is making this a special time for new and returning guests. The Norman in Tel-Aviv is one of Israel’s finest hotels, so if you’ve never been before this is the perfect time to check it out. 

Tel-Aviv is Back in (International) Business

The Norman

Back in business: Tel-Aviv celebrates this month as international travel resumed starting last week, after nearly 20 months of isolation. Tel-Aviv and Israel in general have a booming tourism industry, with a lot of people seeking out the historic country to dive into the past, connect with religious roots, or simply indulge in the rich culture and heritage of the region. 

Now that international travel has resumed, hospitality venues across the country have thrown wide their arms, welcoming guests back with fanfare. One such hotel is the Norman, nestled in the heart of Tel-Aviv and favorite of travelers to the country. In a statement, the Norman team shares, “The re-opening celebrates a new dining offering at The Norman’s destination restaurant ALENA, now under the direction of lifelong friends Omer Shadmi Muller and Daniel Zur, offering Mediterranean and with Galilean flourish. Having risen through the ranks of world-renowned kitchens – including The Barbary and River Café (London), Pauly Saal (Berlin) and L28 (Tel Aviv) – the chef duo have created a menu that exemplifies a lively yet balanced fusion of contrasting cooking techniques, local foodie traditions, and the constant spirited conversation they share between themselves.”

ALENA offers a charming terrace full of character for guests and locals alike to dine al fresco, indoor in the hotel’s dining room, or in their own private dining room. Aside from ALENA, guests can also indulge in Dinings, a third floor delight currently closed for renovations but soon to reopen with culinary wonders abounding. 

The Norman, Inside and Out

The Norman

Of course, the Norman is far more than a world-class dining experience. The hotel sits in the heart of Tel-Aviv and offers a serene getaway from the hustle and bustle of the city. The exterior is a simple modern design, with clean white lines and an unassuming entrance in the finest Bauhaus tradition.

Once you step inside, the elegance and class become evidence, with decor that’s a blend of modern and classic. Each room has its own quirky design, so you feel like you’re getting a fully customized and individualized experience from the minute you step into your accommodation. The website shares, “Delight in your own dreamy sanctuary, be it in a stunning suite or one of our bright contemporary rooms, both of which offer outstanding elegance and comfort. The Norman Tel Aviv boasts a superb selection of 50 luxury & unique accommodation choices, housed across two magically restored buildings. The main building at No.25 Nachmani St. features 30 individually designed guestrooms and next door, at No.23 the residential suites building is located; a lavish collection of 20 magnificent one-of-a-kind suites available for long or short-term stays, brimming with historic character and splendor and benefiting from all the services of the hotel.”

If you’re looking for boutique charm or antique elegance, you’ll find it intertwined in your thoughtfully-appointed room. Whether you’re in search of a simple classic room or the penthouse double suite, the Norman rooms will soothe your cares away with a palette of white, gold, and playful pops of whimsy throughout.

Guests will also find a plethora of massage, wellness, and relaxation amenities to enjoy. And when you’re ready to explore, Tel-Aviv is just outside the front door. 

Tel-Aviv

Tel-Aviv

While Tel-Aviv is rich in the region’s history, it’s not the oldest city around. It all began in 1909 when several dozen families met on a beach and founded a neighborhood then called Ahuzat Bayit – now known as Tel-Aviv. In 1925, Scottish designer and urban planner Sir Patrick Geddes was invited to submit a plan to the Ahuzat Bayit municipality, and a master plan to create the garden city of Tel-Aviv was created. The city began growing with a mind for natural beauty and harmony.

Around the early 1930’s, Tel-Aviv swelled in numbers as European Jews fled the violence and persecution in Europe. The population rose from 42,000 in 1932 to 130,000 in 1936. At that point, it was acknowledged as a full city and a mayor was elected. The Tel-Aviv government site shares the city’s architectural roots; “The housing needs of this wave of immigration brought the rise of the Bauhaus, or Modern Movement, style of architecture. Many architects trained in the Modern style were among the refugees from Europe who began rapidly building to accommodate the population growth, resulting in what today is known as the White City. Influenced by the clean, functional lines of the Bauhaus School of Art and Design in Germany, they adapted the Modern style to suit Tel Aviv’s culture and climate, giving the city its special look. The White City of Tel Aviv, declared a UNESCO World Heritage Site in 2004, includes over 4,000 buildings in the Modern style.”

In the late 1940’s, Tel-Aviv was at the center of the War of Independence but the city endured. It overcame an aging population and decline in vibrancy and enjoyed a revival in the ’80’s. Tel-Aviv became then and has remained one of the region’s cultural hubs, bringing art, culture, and music to life. The Bauhaus movement has endured and the city’s classic white architecture gives it the signature look so recognizable at a glance. 

Tel-Aviv sits where thousands of years of history once happened, and whether you’re looking to explore the Bauhaus movement, Tel-Aviv’s rich cultural heritage, or the ancient history seeded throughout the city, you’ll need a place to stay. The Norman is ready for international travelers to come back, and it’s the perfect home base for your Israel adventures. To plan and book your stay, visit the website