The Irish Apple Of Our Eye Conor McGregor Announces A New Spirit
This week Conor McGregor, multiple weight MMA champion, entrepreneur, and co-founder of Proper No. Twelve Irish Whiskey announced the first
Victoria Liotta
This week Conor McGregor, multiple weight MMA champion, entrepreneur, and co-founder of Proper No. Twelve Irish Whiskey announced the first new addition to the brand’s spirit portfolio since launching in 2018 – Proper No. Twelve Irish Apple. The man really just doesn’t cease to amaze us.
McGregor surprised his fans with a creative parody of the tech icon, Steve Jobs, sporting a black turtle neck and glasses while he presented his newest release on a monochrome stage.
Apple You Glad To Hear This News?
That’s how the saying goes right? (potato potahto)
“I’m thrilled to announce the release of Proper No. Twelve Irish Apple,” said McGregor. “This new product and its magnificent flavor profile will crush the competition. We have worked on this liquid for years and have combined my award-winning whiskey that my fans know and love with delicious notes of crisp and juicy Irish apple with as mooth finish like no other. Proper No. Twelve Irish Apple is liquid gold and I’d never settle for less.”
This 70-proof bottle treasures a sweet yet tart apple punch (wink, wink) while blending McGregor’s award-winning Proper No. Twelve Irish Whiskey. Taate notes of juicy Irish apple, and a honey sweetness which offers a delicious cider aroma all while being smooth to the core.
Creating The Competition With Irish Apple
Let’s get it straight here(or should I say… neat) Conor McGregor IS the competition in the ring and now on the shelves.
“Since its inception, Proper No. Twelve Irish Whiskey has grown into an industry leader, rivaling 100+year-old competitors,” said Lander Otegui, Chief Marketing Officer for Proximo Spirits, parent company of Proper No. Twelve Irish Whiskey.
“Now, we’re looking to do it again with Proper Irish Apple, creating the new gold standard in the Flavored Whiskey category,” he added.
And, another great thing about his brand? Buying McGregors bottle of Irish tradition does more than just give you a good time. Proper No. Twelve donates five dollars for every case sold or up to $1MM per year to the Tunnel of Towers Foundation. Their website writes, “The donation will go towards paying off the mortgages of families in the line of duty and left behind young children.”
Ken Austin, co-Founder of Proper No.Twelve Irish Whiskey, stated, “Our brand has seen huge success around the world since its launch. We will continue to parlay that success by giving back and supporting First Responders around the world. For each case of Proper No. Twelve Irish Whiskey and our new ProperI rish Apple sold, five dollars will be donated to First Responder organizations around the world. To date, the brand has contributed $1.9 million* to a variety of organizations, with more to come.”
Proper No. Twelve Irish Apple is available in select stores nationwide or on Drizly for a suggested retail price of $24.99.