PATRÓN has come together with award-winning singer-songwriter Jessie Reyez, Grammy-nominated Amber Mark and genre-bending singer-songwriter and multi-instrumentalist Fousheé to musically illustrate the tequila brands’ simple, yet perfect intentions. These three talents honor the Grammy Hall of Fame song, “Gracias a la Vida” in PATRÓN’s ‘Simple Yet Perfect’ campaign launch. The ballad’s celebration of beauty and perfection in simplicity runs parallel PATRÓN’s morals- using natural ingredients that are skillfully combined to craft tequila perfection.
Artists Celebrating the Passion Behind PATRÓN
The three unique voices of Reyez, Mark and Fousheé blend beautifully in a capella version of “Gracias a la Vida”. As one of the most beloved songs in Latin American history, being a positive, moving and grateful tribute to life and it’s offerings, it was only fitting for this campaign. “The first time I heard ‘Gracias a la Vida’ I knew right away it was a very special song. The lyrics are filled with present moment gratitude and love. The world needs more of that these days,” said Reyez. “I’m honored to bring it to life today with PATRÓN Tequila, a brand I respect for how they honor tradition, Latino heritage and passion.”
Alongside the vocalists is acclaimed Grammy-winning producer-composer Andres Levin who is the founder of the Grammy-nominated Afro-Cuban band Yerba Buena, and company, Tribe Caribe. Levin shifted “Gracias a la Vida” to a cappella version to mirror PATRÓN and their efforts to keep away from any unnecessary processing that would dissipate the quality of their ingredients. His work is a “modern and unexpected” twist on a classic song that has been coupled with stunning and natural imagery to match the PATRÓN production process.
Less is More, Simple Can Be Perfect
PATRÓN is highlighting the beauty and perfection in simplicity. The tequila is “passionately handcrafted” by their family at Hacienda PATRÓN where they have 60 hands of help from start to finish. Kathy Parker, President and Global Chief Marketing Officer of PATRÓN Tequila said that they are “bold innovators committed to artfully combining a few, natural ingredients to create the world’s number one tequila.” The brand goes the extra mile and vows to never cut corners when it comes to achieving excellence.
And, when referring to the brands new campaign Parker expressed, “The powerful voices of these three talented artists mirror the story of our artisanal tequila-making process, preserve the beautiful, rich character of our ingredients, while delivering perfection in every drop.” So if you haven’t been serenaded already, you can do so across broadcast and digital platforms as well as on Instagram and Youtube.