‘The Saucery’: Rao’s Homemade Opens First Ever Pop-Up in New York City
The beloved Italian sauce brand Rao's Homemade is opening their first ever pop-up marketplace in New York City. The Big
Ivy Griffith
The beloved Italian sauce brand Rao's Homemade is opening their first ever pop-up marketplace in New York City. The Big Apple soon gets to enjoy Rao's first foray into a premium pop-up experience. Rao's, responsible for a wide variety of products including sauce, frozen entrees, soups and pastas under the Sovos Brands portfolio, is bringing the flavors we all know and love to a three-day marketplace, and even if you're not in NYC there are ways to explore and enjoy.
The Saucery Pop-Up Comes to NYC
From April 22 through April 24, fans of Rao's and those curious will be able to "sample the wide variety of delicious sauces and bronze die cut pastas, explore freshly grown produce and Italian herbs used in traditional Italian cooking, enjoy wine pairings and have the opportunity to purchase every product in the Rao's Homemade portfolio."
Risa Cretella, Executive Vice President, Group General Manager for Rao's Homemade shares in a statement, "The Saucery by Rao's Homemade transports guests to an Italian marketplace through an immersive experience that celebrates quality ingredients, authentic Italian heritage and the delicious flavors that set our products apart. Much like a winery, The Saucery by Rao's Homemade will honor the ingredients and process of creating a perfectly balanced, delicious pasta sauce, and we hope consumers leave The Saucery by Rao's Homemade with more knowledge and even more love for our brand."
Rao's is also teaming up with actress Busy Philipps to get the word out about their exciting pop-up event, and she's developing her very own exclusive "Saucery" recipe. Philipps shared of the experience in a statement, "Rao's Homemade is my go-to Italian sauce when I'm cooking at home, and with the launch of The Saucery by Rao's Homemade, everyone will get a behind-the-scenes look at the fresh ingredients that make the brand so beloved. This is the second time the brand and I have come together for a delicious partnership, and I can't wait for everyone to visit the pop-up and try out all of the amazing products the brand has to offer."
The Full Rao's Homemade portfolio will be available to purchase, and will include a 15% discount. Also available at the pop-up:
- Rao's Homemade Limited Reserve collection items, an exclusive line using ultra-premium Italian ingredients and including offerings such as White Truffle Marinara, Ligurian Olive Oil, and more.
- Rose gold and other "saucy" jewelry.
- Rhinestone-encrusted sauce jars.
- Plus more.
Other Ways to Enjoy The Saucery
If you aren't already in NYC, don't worry; there are some other creative ways to enjoy the experience.
The Saucery is offering a virtual experience for those too far to come in person. Starting April 20, visit this website to enjoy a 360-degree virtual rendering of the store. But if you want to travel to NYC and just don't have the means, The Saucery has something that may interest you.
In an exclusive giveaway, one lucky winner will be provided the means for two people to travel all the way to the pop-up and enjoy the whole experience. Winners will be provided round-trip airfare, a two-night stay at a hotel, a $600 shopping spree at the pop-up and much more. To enter, visit the website.
The Rao's team shares in a statement, "The Saucery By Rao's Homemade will donate 100% of all proceeds to Jersey Cares, a local nonprofit and longtime partner of Rao's Homemade, that is dedicated to recognizing community-identified needs and leading change by organizing various events, collection drives, and other volunteer opportunities."
Rao’s Homemade
Rao's is a name known by those who love fine Italian food and may or may not like making it from scratch. With a vibrant portfolio through Savos Brands, everything you need to put together your own tasty homemade meal is right at your fingertips with Rao's.
The brand's website shares their mission; "Delicious speaks for itself. From the moment the Rao family began creating authentic Italian pasta sauces served in Rao's legendary New York restaurant, and later at Rao's Las Vegas and Rao's Los Angeles, creating a delicious sauce made from only the finest ingredients has been an obsession. Frank Pellegrino Sr. decided to take those magic sauces and put them into jars and launch the Rao's Homemade premium pasta sauce brand."
From one restaurant to a global sensation, Rao's grew quickly. The story continues, "Rao's Homemade quickly became the world's leading brand of premium pasta sauce and for good reason: Rao's sauces are simmered slowly and made in small batches with only the best ingredients, like pure Italian olive oil and hand-picked, naturally ripened tomatoes from southern Italy. Our sauces have no tomato blends, no paste, no water, no starch, no filler, no colors, no added sugar."
The end result of their commitment to fresh flavor and authenticity is the kind of brand people are loyal to for life. Now, you can enjoy the brand's vibrant offerings in a convenient stroll-up in NYC.