The Sway House boys are at it again. Bryce Hall and his roommates rang in the TikTok star’s birthday by hosting a huge party, despite local ordinances banning large gatherings during the COVID-19 pandemic.
The Sway House has a bit of a reputation
The Sway House in Los Angeles is famous in the world of social media influencers. Although, perhaps infamous is a better word for it. The Sway House is a group of mega-influencers from mostly TikTok who are living together and building off each other’s careers. All of the stars are represented by the company who cooked up the idea for the collaborative house in the first place, TalentX Entertainment, a talent development company. Among the housemates are Anthony Reeves, Kio Cyr, Griffin Johnson, Bryce Hall, and formerly Josh Richards and Jaden Hossler. The genius idea behind the Sway House was that the social media influencers would be able to produce content off each other’s talents and build user bases and follower counts together while profiting individually. TalentX Entertainment vice president Michael Gruen said, “The guys in the house have been friends for quite some time. Most of them went on tour last summer together, so this group was easy to assemble.”
The Sway House stars have quite the following
And it seems to have worked. As of the writing of this story, the boys had the following million follower counts:
- Anthony Reeves: 9.7m
- Kio Cyr: 7.8m
- Griffin Johnson: 9m
- Bryce Hall: 12.9m
But the Sway House, until recently, had two more members. Josh Richards and Jaden Hossler, with 21.1m and 7.7m followers respectively, recently decided to leave after a series of poor choices led Hossler and Hall to be arrested.
In April of this year, the Sway House boys came under fire for making dangerous choices in the middle of the COVID-19 pandemic. They expressed their intent to go on a cross-country road trip just as virus case numbers were beginning to rise around the country, and fans openly challenged them on the decision. In one tweet, Hall responded to concerns of a fan with, “most states lifted quarantine, the boys are driving across country staying out of contact from everyone… it’s not that deep.”
Hossler and Hall get into trouble
Perhaps the boys should have listened to concerned fans, because the trip took an unexpected detour when Hossler and Hall were arrested in Lee County, Texas. The Lee County sheriff shared that Hossler was arrested on two counts of felony drug possession, carrying a punishment of 2 to 20 years in a state prison, or a fine up to $10,000. Hall was arrested on a class B misdemeanor of drug possession, punishable by up to 180 days in county jail or a fine of up to $2,000.
Although the arrests did yield one unexpected result; Hall became one of the most searched people on the internet for the day, according to GoogleTrends. Richards and Hossler decided that they were risking more than their careers by living in the House and chose to step away from the group for an unspecified amount of time, moving out of the House.
Big stars often make bad neighbors
It’s also not just in the legal arena where the Sway House has a bad reputation. In the often gray area of neighborly behavior, the boys of the House aren’t scoring brownie points with the people they share their street with. According to the New York Times, the Sway House stars make for plain old bad neighbors. Neighbors complained of things from the small to the large. From a garage door left open, revealing stacks of empty Amazon boxes, to trash collecting on the sidewalk, to the boys hanging around outside and exhibiting, “frat-like,” behavior with friends. Sometimes called the, “One Direction of Tik-Tok,” the group of boys at the Sway House are also known for throwing lavish parties, most recently in defiance of local laws prohibiting gatherings with the intent of keeping people safe during the pandemic. Complaints about the House often echo those made about YouTube star Jake Paul.
L.A. Mayor takes drastic steps to save lives
In Los Angeles, Mayor Eric Garcetti has passed laws prohibiting large gatherings and encouraging social distancing during the pandemic. Desperate to discourage the local, mostly Gen-Z-driven, rise in cases over the last month from young stars chafing under house lockdown, Garcetti has authorized the Department of Water and Power to shut off utilities at homes where large parties are putting the public at risk. And that may be happening at the Sway House soon.
Hall and friends throw huge party
Friday, Hall turned 21. And his friends turned up. Video of a massive party was shared by DefNoodles on Twitter, showed a who’s who of Gen Z influencer superstars. The party included dancing, drinking, and male and female strippers. TikTok stars Curtis Newbill, Teala Dunn, Brooke Hyland, and TV’s, “Too Hot to Handle,” star, Harry Jowsey, all showed up to party at the maskless gathering, where social distancing was most definitely not occurring. Police broke up the bash around 4am.
The young stars will have to decide whether to have fun or be responsible
Some influencers have stood up to their peers and spoken out against these irresponsible gatherings, but it remains to be seen if the mayor’s drastic action of cutting off utilities will put a damper on enthusiasm. It will, however, be difficult to produce new content in a house lacking electricity and water. The social media stars will have to temper their flare for the glamorous and wild Hollywood lifestyles with the reality of endangering their careers over violating local ordinances. The Sway House stars join social media titans like Jake Paul in the internal battle between youthful misadventure and community responsibility.