The entertainment industry is known to be one of the most dominant professions anyone can partake in. But the year 2020 challenged that statement once the pandemic hit. Actors, artists, producers, and those alike have had to adjust to the times and venture into other money making opportunities.
One artist that has capitalized on other money making opportunities is Houston native, Travis Scott.
Travis Scott is a singer, songwriter, rapper, and producer. Most of his success lives through his music, but a majority of his income comes from his lucrative partnerships with popular brands. The Houston rapper managed to take full advantage of this year’s revolutionary change by mastering the art of becoming a successful businessman.
Cactus Jack x Fortnite
In April 2020, Travis Scott collaborated with Fortnite, a popular battle royale based video game that was created in 2017. This collaboration gave the Sicko Mode rapper an opportunity to host a free, three day virtual concert that saw more than 25 million fans tuning in.
Following the concert, Scott released “Cactus Jack x Fortnite” merchandise which led to a huge boost in revenue for the Houston native. Seeing that merchandise has helped Travis Scott and his brand throughout the years, the Astroworld affiliate has made it a point to release merch with every endorsement he gains.
Cactus Jack x McDonald’s
In September 2020, McDonald’s released the “Travis Scott Burger”. The Quarter Pounder with bacon, cheese, and lettuce came with medium fries, BBQ sauce and a Sprite, the exact same meal Scott would order in his younger days. This collaboration became the fast food chain’s first celebrity meal deal since Michael Jordan’s 1992 “McJordan Burger”.
The partnership between Travis Scott and McDonald’s lasted about a month. Merchandise was released and inspired by the McDonald’s franchise featuring products such as a $90 chicken nugget body pillow, a $250 menu rug, and $250 denim shorts. A limited edition Travis Scott x McDonald’s action figure was also up for grabs and is now reselling on StockX for $45,000.
According to Bloomberg, the $6 meal and promo helped McDonald’s return to growth in the U.S. last quarter.
Cactus Jack x PS5
The most recent collaboration Travis Scott has endured is with Sony’s newest console, the PS5. To kick off the promo, Scott made a 40 second video featuring the new console. On the day of the PS5 release he featured a short film titled, “A Travis Scott + Cactus Jack Experience – PS5: Unboxing Reimagined”. The 10 minute video gave a sneak peak of PS5 gameplay, a tribute to late rapper Pop Smoke, a performance from singer/songwriter James Blake, and showed Travis Scott handing out two brand new PS5’s to two lucky fans.
Of course, Cactus Jack x Playstation merch was released, but this time most items were at a fairly reasonable price. The drop includes various t-shirts, hoodies, a $65 skate deck, an $80 duffle bag, and a $150 bean bag chair. A pair of exclusive Nike Dunk Low Cactus Jack x Playstation shoes were also released in this merch drop, but they were raffled off to five lucky consumers.
Cactus Jack x Reese’s Puffs and the Houston Astros
In 2019, Travis Scott snagged a partnership with General Mills and designed his own box of Reese’s Puffs cereal. According to the company, the $50 limited edition boxes sold out in 30 seconds. Various designs of the breakfast cereal box have been released since the first launch and are still available on Amazon.
To pay tribute to his hometown, Scott partnered with the Houston Astros MLB team and New Era to design a unique fitted baseball cap in 2019. The hat came in navy, black, and brown with a design that featured three extra stars on the front next to the Astros’ H logo, and also included his signature “Wish You Were Here” caption embroidered in the back. Each hat was available for $40 on the New Era website, but as you can guess, they sold out for that price and are now reselling for over $300. Thanks hypebeasts!
Cactus Jack x Nike
Travis Scott and Nike’s professional relationship dates back to 2017. He signed a deal with them that year, but did not release his first shoe, the “Travis Scott x Air Jordan 4 Retro ‘Cactus Jack’”, until Summer 2018. After receiving huge success for this release, the Houston native capitalized in 2019 by launching various styles and colorways of Nike’s infamous footwear products. In 2020, he continued that trend.
Some of his more successful drops include the “Travis Scott x Air Force 1 Low ‘Sail’”, the “Travis Scott x Air Jordan 1 MOCHA”, and “the Travis Scott x Air Jordan 6’s”.
Cactus Jack Record Label
The final business venture related to the Houston native is his own label, “Cactus Jack Records”. The music label was founded in 2017 and consists of Scott himself, Don Toliver, Sheck Wes, Luxury Tax, WondaGurl (producer), and Scott’s DJ, Chase B. Rapper Smokepurpp was the first artist to sign to the label, but eventually left in late 2019.
A few albums have already been released under Cactus Jack Records such as Scott’s “Astroworld”, Don Toliver’s “Heaven or Hell”, Sheck Wes’ “Mudboy”, the label’s compilation album “JackBoys”, and Travis Scott’s joint album with Quavo (one of the members from the Migos trio) “Huncho Jack, Jack Huncho”.
According to Forbes, Travis Scott has a net-worth of $39.5 million labeling him at number 82 in the 2020 Forbes highest paid “Celebrity 100” list. The “Antidote” rapper has proven he is able to conduct business deals successfully while releasing music for his fans. His next collab is yet to come.