Bottling Up The Spirit Of Los Angeles Under The Name Of Mulholland Distilling
Los Angeles is the city of dreams. It's filled with a diverse group of vibrant people whose spirits flood the
Victoria Liotta
Los Angeles is the city of dreams. It's filled with a diverse group of vibrant people whose spirits flood the air with aspirations and strong efforts. Mulholland Distilling was created to mirror those young spirits with only the finest of [liquid] spirits found across the country. The founding duo, Mathew Alper and Walton Goggins, work with master distillers, blenders, and bartenders to bottle up the "spirit" of Los Angeles as award-winning vodka, gin, and whiskey.
Where Dreamers Can Connect and Collaborate
Credit: Instagram / Mulholland Distilling
"Inspired by Los Angeles, a city of possibilities where creative spirits gather to push boundaries and fulfill their dreams," writes the press release.
Today, Mulholland Drive in Los Angeles represents the connection between the diverse communities throughout the city. It became the inspiration for the brand's name as a nod to the past, Mulholland Drive being the visionary that helped bring resources to LA and the communities it supports, ones that the distilling brand strives to back as well.
Founder, Mathew Alper, is a 3rd generation Angeleno. His grandparents rooted his family in the city of Los Angeles in the early 1900s when it was still in its beginning phase. Alper found his passion for being behind the lens of a camera in his early teens and became the youngest photographer ever published in Sports Illistrated at just 13 years old. The photograph was of his disabled brother participating in the Special Olympics. By the age of 22 he was the youngest member of the International Cinematographers Guild, a prestigious guild of elite cameramen.
"Mulholland is the dream realized, the culmination of a decade's worth of hard work and, in spite of the pandemic challenges, real growth," writes the press release. Alper created the distilling brand from the ground up with the intention of it being a true lifestyle brand, echoing the nostalgic parts of old LA with the new and contemporary city up and coming.
Walton Goggins is the founding partner known to be an irresistible persuasive force. His blend of acting and storytelling has given him a reputation with the entertainment business and among consumers, that offers an authenticity which is key to separating Mullholland from their competitors.
Award-Winning Spirits In A Glass
Credit: Instagram / Mulholland Distilling
As we mentioned already, Mulholland distilling offers a range of spirits from vodka, to gin to whiskey.
The Silver Medla gluten-free Mulholland Vodka is distilled from 100% non-GMO corn in Missouri and finished at their bottling facility in Ukiah, California. There, they transfer the raw spirit into theit tanks and proof it down slowlry by blending in crystal clear purified water to their preferred 86 proof. From there, they screen and double charcoal filter before bottling the spirit into their signature bottle.
Credit: Instagram / Mulholland Distilling
After bring brought to Ukiah, the Double Gold winning Mulholland Gin is blended with immense care and attention to detail. The brand states, "First, we add our all natural blend of Juniper and Fir Pine essences. Then, we blend in the highest quality French lavender, Japanese cucumber and Persian lime aromatics. This blend of New World and Old World flavors gives Mulholland Gin its unique and approachable character."
Credit: Instagram / Mulholland Distilling
Mullholland Whiskey is a Silver Medal wearing spirit born in Indiana, aged in Kentucky and finished at their facility in Ukiah, just like their vodka and gin. "From a mash bill of 94% corn, 4% rye and 2% malted barley, Mulholland's 100 proof American Whiskey is the perfect spirit for mixing in your favorite cocktail or for easy sipping neat or on the rocks," shared Mulholland.
Credit: Instagram / Mulholland Distilling
Alper and Goggins write with love to their site, "We created Mulholland to bring the spirits we love to the people we love. To craft something truly special for our friends… old friends, new friends and the friends we haven't met yet. No matter who you are or where you are, we hope you'll let Mulholland's spirits raise yours."